SES London Conference & Expo 2011 Conference to Feature Record Number of New Sessions following Rebranding

Core Facts

 [ What is this? ]


2nd December 2010 Incisive Media today announced the programme for SES London 2011 Conference & Expo, the leading search and social media marketing event. The conference will include a number of significant changes to its programme.


SES London (formerly Search Engine Strategies London) will be held on 21-25 February 2011 at The Queen Elizabeth II Conference Centre, London. See Following its rebranding earlier this year the event has expanded its conference to include education in social media marketing in addition to search marketing and online advertising. A total of 15 new sessions will focus on a range of topics that go beyond search, including new ad formats, VoD, mobile and social media marketing.

In addition to the sessions on search marketing which continue to be much in demand and heavily attended, the new sessions will include the following tracks:


Day 1

     Key Points in Launching a Global Website

     Getting Mobilised: Mobile Marketing Strategies


Day 2

     Marketing to the European Union

     PPC Beyond Search: New Ad Formats, Display & Social

     Enterprise Level SEO

     Ads in a Quality Score World

     Search Retargeting

     Crossing the Digital Divide: The Leap From Search to Display


Day 3

     Video Search Optimisation

     Killer Facebook Marketing Tactics

     SEO Through Blogs & Feeds

     Making Money With Affiliate Programs

     Search, PR & Social 

     How Marketers Can Work with Web Developers to Achieve Business Goals

     Social Media & the Marketing Mix


Further details of these sessions, including keynote presentations and the full programme can be found at More advanced marketers can attend sessions on search advertising tools, web analytics and advanced paid search tactics.


SES London is the leading UK event for education in interactive marketing. The SES London Conference & Expo is designed to ensure that delegates are given the skills and knowledge to help them maximize online marketing for their business. It also provides a forum for delegates to communicate with the search engines themselves as well as connect with colleagues and friends.


SES London will feature sessions that will help marketers at all levels of understanding to maximize success online whether they are new to online marketing or have advanced skills and experience. Intermediate workshops and panel debates cover key applications such as video, podcasts and blogs as well as design and writing for search engines. More advanced marketers can attend sessions on search advertising tools, web analytics and advanced paid search tactics.


All sessions are uniquely ranked according to content and degree of understanding, making SES a crucial event for anyone interested in search marketing.  

^ Top


Mike Grehan, Chair SES Advisory Board, Global VP Content, SES/Search Engine Watch/ClickZ says:


“We have extended SES to cover a range of new areas focused on maximising reach and growing businesses through online marketing. In 2009 more than £15bn was spent on advertising in the UK with over 24% coming from spend online. Areas such as social media marketing and VoD have seen huge growth in the last 12 months and SES London will teach delegates how to enhance their expertise in these fields.

^ Top


About SES

Incisive Media's SES is a leading global conference and training series for search engine optimisation and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness. SES (formerly The Search Engine Strategies Conference & Expo), now focuses on social, real time bidding and exchange traded media in addition to search marketing


Incisive Media is a leading global provider of specialised business news and information, in print, in person and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and SES. For more information, visit




For media enquiries:


Andy Brown                     

Reality PR           

^ Top