SES London Conference & Expo 2011 Conference to Feature Record Number of New Sessions following Rebranding

• Core Facts
• Quotes
• About

2nd December 2010 – Incisive Media today announced the programme for SES London 2011 Conference & Expo, the leading search and social media marketing event. The conference will include a number of significant changes to its programme.

SES London (formerly Search Engine Strategies London) will be held on 21-25 February 2011 at The Queen Elizabeth II Conference Centre, London. See www.SESLondon.com. Following its rebranding earlier this year the event has expanded its conference to include education in social media marketing in addition to search marketing and online advertising. A total of 15 new sessions will focus on a range of topics that go beyond search, including new ad formats, VoD, mobile and social media marketing.

In addition to the sessions on search marketing which continue to be much in demand and heavily attended, the new sessions will include the following tracks:

Day 1

•     Key Points in Launching a Global Website

•     Getting Mobilised: Mobile Marketing Strategies

Day 2

•     Marketing to the European Union

•     PPC Beyond Search: New Ad Formats, Display & Social

•     Enterprise Level SEO

•     Ads in a Quality Score World

•     Search Retargeting

•     Crossing the Digital Divide: The Leap From Search to Display

Day 3

•     Video Search Optimisation

•     Killer Facebook Marketing Tactics

•     SEO Through Blogs & Feeds

•     Making Money With Affiliate Programs

•     Search, PR & Social 

•     How Marketers Can Work with Web Developers to Achieve Business Goals

•     Social Media & the Marketing Mix

Further details of these sessions, including keynote presentations and the full programme can be found at http://www.seslondon.com. More advanced marketers can attend sessions on search advertising tools, web analytics and advanced paid search tactics.

SES London is the leading UK event for education in interactive marketing. The SES London Conference & Expo is designed to ensure that delegates are given the skills and knowledge to help them maximize online marketing for their business. It also provides a forum for delegates to communicate with the search engines themselves as well as connect with colleagues and friends.

SES London will feature sessions that will help marketers at all levels of understanding to maximize success online – whether they are new to online marketing or have advanced skills and experience. Intermediate workshops and panel debates cover key applications such as video, podcasts and blogs as well as design and writing for search engines. More advanced marketers can attend sessions on search advertising tools, web analytics and advanced paid search tactics.

All sessions are uniquely ranked according to content and degree of understanding, making SES a crucial event for anyone interested in search marketing.