SES Chicago to Feature Panels and Sessions Emphasizing Chicago Area Economy and Politics

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Chicago, IL (PRWEB) October 12, 2010 -- SES Chicago will feature several panels and presentations with a Chicago-area focus, specifically targeting the metropolitan area's retail and manufacturing sector, politics and their corresponding online presence. The conference will be held at the Chicago Hilton, October 18-22. For SES Chicago registration details and rates and to receive the early-bird discount of up to $250, complete the SES Chicago registration form by October 1.

On Tuesday, October 19, 5:15 to 6:30 p.m., the Social Media Club Chicago is sponsoring a networking event in the SES Expo Hall of the Chicago Hilton. All SES Chicago attendees are invited to join them for drinks and presentations by selected speakers who will address the big questions facing the social media space.

The following panels are notable for their relevance to the Chicago metropolitan area:
Digital Marketing on the Political Edge
Tuesday, October 19, 4:15 p.m.
President Obama's campaign effectively used online marketing and, with the mid-term elections on the horizon, this panel will take a look at how organizations - specifically Chicago-based ones - are utilizing online marketing and how news organizations are covering campaigns.

Search and Packaged Goods
Wednesday, October 20 at 1:00 p.m.
Consumer packaged goods marketing budgets still devote less than 1% of their budget to search. Why such a microscopic amount? This session will examine the high-growth opportunities and untapped potential of search marketing for consumer brands.

Holiday Shopping Tactics
Wednesday, October 20 at 1:00 p.m.
This presentation will focus on how to swoop in and invigorate holiday campaigns when everyone else has called it quits for the year. Even late in the season, there is always something a marketer can do to breathe new life into a holiday search campaign.

Shoes, Cupcakes and Social Media: Building an Army of Brand Ambassadors
Thursday, October 21 at 2:00 p.m.
Foiled Cupcakes founder and social media enthusiast Mari Luangrath shares three easy ways to channel prospects into buyers during the launch and growth stages of any online business. Concrete examples of social media campaigns will be demonstrated, as well as potential mishaps and pitfalls to be avoided.

For SES Chicago registration details and rates and to receive the early-bird discount of up to $250, complete the SES Chicago registration form by October 1.

For more information about SES Chicago, visit

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"Chicago has long been notable for its steady, thriving economy and as the center of operations for thousands of businesses both large and small," remarked Mari Luangrath, founder of Chicago business Foiled Cupcakes and a presenter at SES Chicago. "SES Chicago is a great place for local Chicago area businesses to come together and discuss strategies concerning social media and online marketing, as well as to network and develop strong local business relationships. The last time I attended SES, I had such a positive experience and met hundreds of new contacts that helped my business grow tremendously. I don't expect anything less from SES Chicago 2010!"

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About SES
Incisive Media's SES is a leading global conference and training series focused on search engine marketing. Other Incisive resources for interactive marketers include ClickZ for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch, which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit

For more news and event updates visit the SES blog at:

For more information, contact:
Greg Jarboe, SEO-PR, Inc.

Christian Georgeou, Incisive Media

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Christian Georgeou
Marketing Manager
Incisive Media

Greg Jarboe

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