ClickZ’s Connected Marketing Week Festival Features “140 Character Conference” and “Conversion Conference Day” on August 19, 2010

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New York, NY, August 3, 2010—Day four of Incisive Media’s Connected Marketing Week festival, held at the Moscone Center in San Francisco, August 16-20, 2010, focuses on using real-time information to communicate with customers. On Thursday, August 19, attendees will hear from industry leaders on the effects of the real-time Internet on business, including effective web tactics that convert visitors to customers, in two all-day events: “140 Character Conference” and the “Conversion Conference Day.”

In anticipation of Connected Marketing Week, Jeff Pulver, founder of #140conf, will be Tweeting with Matt McGowan, publisher and head of U.S. for Incisive Media, at 11 a.m. EDT on Thursday, August 5. Join them on Twitter for a preview of the “140 Character Conference” at: #140conf

“140 Character Conference”

This “140 Character Conference,” like all #140conf events, will reflect the entrepreneurial spirit of the San Francisco community and give attendees the chance to listen, connect, share and engage with each other. The day’s format, unique to industry conferences, facilitates maximum opportunities for communicating by setting time limits of 10 minutes for presenters and no more than 20 minutes for an entire panel.

Register for the “140 Character Conference” by completing the registration form.

“Conversion Conference Day”

Tim Ash, CEO of SiteTuners, will kick off the “Conversion Conference Day” with an SES San Francisco joint keynote address, “The Four Pillars of Building Instant Trust Online.” The day goes on to include two parallel tracks of presentations and panels focusing on all aspects of improvement. Topics include graphic design, copywriting, landing page testing, ecommerce catalogs, lead generation best practices and more.

“Participating in the Connected Marketing Week events is a great opportunity for us to share our expertise in persuading online audiences to engage and act on their website or landing page,” said Ash. “The attendees will surely go away with actionable strategies and tactics for converting new prospects into customers. This is a hard-core day of learning from the top authorities in the field and will not be held on the West Coast again until 2011.”

To register for the “Conversion Conference Day,” complete the registration form.

Connected Marketing Week

The inaugural Connected Marketing Week is a gathering of interactive marketing events aimed to educate marketers on every aspect of the digital industry. Because marketing today requires an advanced understanding of how consumers and audiences are connecting, sharing their passions and influencing others, the program for Connected Marketing Week contains presentations and panels focused on the basics, such as pay-per-click (PPC) and search engine optimization (SEO), and newly designed sessions exploring the search and social media convergence. In addition to thousands of attendees, over 100 companies will be exhibiting their latest products, services and technologies.

For more information on the festival of events during Connected Marketing Week, visit

http://www.connectedmarketingweek.com