ClickZ’s Connected Marketing Week Festival Features “140 Character Conference” and “Conversion Conference Day” on August 19, 2010

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New York, NY, August 3, 2010—Day four of Incisive Media’s Connected Marketing Week festival, held at the Moscone Center in San Francisco, August 16-20, 2010, focuses on using real-time information to communicate with customers. On Thursday, August 19, attendees will hear from industry leaders on the effects of the real-time Internet on business, including effective web tactics that convert visitors to customers, in two all-day events: “140 Character Conference” and the “Conversion Conference Day.”


In anticipation of Connected Marketing Week, Jeff Pulver, founder of #140conf, will be Tweeting with Matt McGowan, publisher and head of U.S. for Incisive Media, at 11 a.m. EDT on Thursday, August 5. Join them on Twitter for a preview of the “140 Character Conference” at: #140conf


“140 Character Conference”

This “140 Character Conference,” like all #140conf events, will reflect the entrepreneurial spirit of the San Francisco community and give attendees the chance to listen, connect, share and engage with each other. The day’s format, unique to industry conferences, facilitates maximum opportunities for communicating by setting time limits of 10 minutes for presenters and no more than 20 minutes for an entire panel.


Register for the “140 Character Conference” by completing the registration form.


“Conversion Conference Day”

Tim Ash, CEO of SiteTuners, will kick off the “Conversion Conference Day” with an SES San Francisco joint keynote address, “The Four Pillars of Building Instant Trust Online.” The day goes on to include two parallel tracks of presentations and panels focusing on all aspects of improvement. Topics include graphic design, copywriting, landing page testing, ecommerce catalogs, lead generation best practices and more.


“Participating in the Connected Marketing Week events is a great opportunity for us to share our expertise in persuading online audiences to engage and act on their website or landing page,” said Ash. “The attendees will surely go away with actionable strategies and tactics for converting new prospects into customers. This is a hard-core day of learning from the top authorities in the field and will not be held on the West Coast again until 2011.”


To register for the “Conversion Conference Day,” complete the registration form.


Connected Marketing Week

The inaugural Connected Marketing Week is a gathering of interactive marketing events aimed to educate marketers on every aspect of the digital industry. Because marketing today requires an advanced understanding of how consumers and audiences are connecting, sharing their passions and influencing others, the program for Connected Marketing Week contains presentations and panels focused on the basics, such as pay-per-click (PPC) and search engine optimization (SEO), and newly designed sessions exploring the search and social media convergence. In addition to thousands of attendees, over 100 companies will be exhibiting their latest products, services and technologies.


For more information on the festival of events during Connected Marketing Week, visit


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Connected Marketing Week 2010 in San Francisco

The web is no longer just a huge collection of HTML pages linked together. It has become so much more. It is a network of networks of people who are constantly connected to each other: Connected, communicating and sharing.


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Jeff Pulver

“With our fast-paced timing, we get to line up a lot more than the normal number of people for our all-day forum. We have sessions on a very wide range of topics, including music, relationships, religion, telecommunications, and even cattle ranching. Attendees will hear how people in all those fields and others share in real time to advance their businesses or their personal interests.”

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About ClickZ
Incisive Media's ClickZ is a unique resource for digital marketing news, information, commentary, advice, opinion and research. Other Incisive Media resources include SES, a leading global conference and training series focused on search engine marketing,   and Search Engine Watch, which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.


Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit


For more news and event updates visit the SES blog at:


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Christian Georgeou
Marketing Manager
Incisive Media

Greg Jarboe

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