SES Toronto to Feature Social Media Panels and Sessions

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Search Engine Strategies (SES) Toronto, Canada’s largest search engine marketing (SEM) conference, is being held at the Hyatt Regency Toronto on June 9-11, 2010. SES Toronto 2010 is the premiere event for search marketers wanting to learn more about how to implement marketing strategies involving social media.

Social media, which utilizes web technology to foster interactions between people online, is a crucial lynchpin in any online marketing strategy. For example,, the leading online social network, currently has over 400 million users and is growing. Online video sharing network YouTube currently has over 300 million registered users. Microblogging service Twitter currently has 105 million registered users and is growing rapidly. SES Toronto will offer four core sessions to help attendees learn about and implement social media marketing programs.

Marketers can register for SES Toronto at a discounted rate until May 21.
Use discount code SEOPR15 to save 15% when registering

Social media panels and presentations include:
Video: The Next Marketing Frontier— now streams more than 6 billion videos each month. Video ad networks and premium sites (like Hulu) are beginning to have some staggering reach. This panel will cover the latest developments in video marketing and why it is essential to a comprehensive marketing program.

Successfully Integrating Search and Social Media—Today, blogs, user generated content, and social media profiles from networks such as Facebook and LinkedIn are ranked above all else in Google search. In this session, attendees will learn how to tie together search and social media strategies into one cohesive operation to ensure success.

Twitter Nation—Twitter is the hottest 140-character microblogging service around. Its marketing potential has been well publicized but the question is how to get your tweets heard in the endless stream of the Twitterfeed. Participants will learn not only which strategy works best, but how to implement it successfully.

Search, PR, and the Social Butterfly—Social media is spreading its wings with the advent of services like Google Social Search and Bing. This is a good opportunity to hear firsthand from some of the most respected social media experts in the industry how to be adept at implementing a social media strategy that includes Profiles, Fans, Tweets, Friends and Follows.

SES Toronto will attract thousands of marketers who come to learn about the latest trends and issues and see the newest search products. The conference offers presentations, panels and networking events for marketing professionals working in mainstream marketing and the search engine optimization (SEO) and pay-per-click (PPC) arenas. Register at a discounted rate until May 21.


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Matt McGowan, Publisher and Head of U.S. for Incisive Media

“By now marketers know how important social media is for any online marketing strategy. The problem lies with designing and implementing a social media strategy designed to maximize ROI that actually works.”

“Attendees at SES Toronto are in luck. SES has always been the most up-to-date, cutting-edge show and this year is certainly no exception. If you are interested in cashing in on social media, I can give no higher recommendation than to sign up for SES Toronto in June!”

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About SES
Incisive Media's Search Engine Strategies is a leading global conference and training series focused on search engine marketing. Other Incisive resources for interactive marketers include for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit


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Christian Georgeou
Marketing Manager
Incisive Media

Greg Jarboe

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