02/01/2012
The Future of YouTube Marketing by Greg Jarboe – SES NY Interview
Ignite had the benefit of interviewing Greg Jarboe recently and wanted to share his thoughts for our readers. Greg gave some really good advice for companies looking to engage in YouTube marketing in 2012. You can find Greg speaking at this year’s SES NY and hear him speaking specifically on the YouTube Next Gen panel.
More information: http://www.ignitesocialmedia.com/youtube-marketing/future-of-youtube-marketing-2012/
11/22/2011
Have Sports Press Releases Outlived Their Usefulness?
Twitter is the new AP. By that I mean Associated Press, not Adrian Peterson. Everything breaks there first; because it’s so easy.
Press releases by contrast are well-crafted, full page statements that convey a highly controlled message to the masses. However, by the time most get sent out to a given team’s media mailing list/posted on their website, the news has already been out for some time.
More information: http://www.chicagonow.com/chicago-sports-guru/2011/11/have-sports-press-releases-outlived-their-usefulness/
11/22/2011
Are Sports News Press Releases Really Dead?
Twitter is the new AP. By that I mean Associated Press, not Adrian Peterson. Everything breaks there first; because it’s so easy.
Press releases by contrast are well-crafted, full page statements that convey a highly controlled message to the masses. However, by the time most get sent out to a given team’s media mailing list/posted on their website, the news has already been out for some time.
More information: http://www.thesportsbank.net/chicago-white-sox/are-sports-news-press-releases-really-dead/
11/20/2011
SES Chicago Makes an Impact
Thousands of online technology enthusiasts converged on Chicago this week for Search Engine Strategies. Since 1999, SES has served to educate webmasters, digital agencies, online marketers and corporate decision makers. This week I sat down with Mike Grehan, publisher of Search Engine Watch and ClickZ, and producer of the SES international conference series. There is something different about this conference, though, and I wanted to find out what.
More information: http://www.nbcchicago.com/blogs/inc-well/SES-Chicago-Makes-an-Impact-134032308.html
11/20/2011
Methods for Increasing Your Sports Blog's Search Rank, and Traffic!
Boston Celtics Interactive Media Director Peter Stringer made the statement that “the press release is dead” during his SES Chicago presentation this week. He was one of four panelists for the “Social Media and Sports” presentation at the Search Engine Strategies 2011 conference here in The Chi.
More information: http://www.chicagonow.com/chicago-sports-guru/2011/11/methods-for-increasing-your-sports-blogs-search-rank-and-traffic/
11/17/2011
Hello Local, Meet Social – Learning the Basics at SES Chicago
Proper execution of a local and social media strategy is still a head scratcher for many internet marketers. The session on “Local + Social: the Future of Promotion” featuring Gregg Stewart and Benu Aggarwal at SES Chicago was a must see to answer several important questions.
More information: http://www.toprankblog.com/2011/11/local-social-media-marketing/
11/16/2011
Paid Search 101: Entering the N00bz-Safe Zone @ #SESCHI
Hi there and hello from blustery Chicago! aimClear’s coverage of #SESCHI continued the morning of Day 1 with a killer Introduction to Paid Search session, delivered by PPC pro Melissa Mackey, Search Marketing Manager at Fluency Media, in Ann Arbor, Michigan. Our pal @Mel66 dropped awesome insight on PPC Secret Weapons & Brand Cannibal Combat in aimClear blog prior to SES Chicago, and today took the stage to share even more dead-eye tactics and beginner’s best practices.
More information: http://www.aimclearblog.com/2011/11/15/paid-search-101-entering-the-n00bz-safe-zone-seschi/
11/16/2011
Strange Encounters of the SEO Kind
We all have to deal with the common SEO mistakes, such as a robots.txt moved from a staging server to the production site that blocks the entire site and duplicate meta tags. But from time to time in our daily work, we also see some “Strange Encounters of the SEO Kind." A panel at SES Chicago 2011 yesterday specifically looked at some extraordinary SEO situations that myself and the other panelists – Angie Schottmuller, Bob Tripathi (and moderated by Chris Boggs) – had encountered, how they figured out what the heck was going on, and how they fixed it.
More information: http://searchenginewatch.com/article/2125279/Strange-Encounters-of-the-SEO-Kind
11/16/2011
Search, Social, & Content Work Together at SES Chicago 2011
Wednesday morning’s panel discussion on search, social, and content was flush with information that was easy to digest and provided helpful tips for implementation. The session was moderated by Anne Kennedy from the SES Advisory board and featured speakers
More information: http://www.toprankblog.com/2011/11/search-social-content-ses-chicago-2011/
11/16/2011
Digital Display: A True Marketing Darling of #SESCHI
Welcome back to aimClear’s coverage of #SESCHI in the Windy City! Day 1 of Search Engine Strategies Chicago flew by with a flourish of excitement revolving around a host of untamed, wily marketers frolicking throughout the conference rooms. Day 2 is well underway, beginning with, among other events, Crossing the Digital Divide: The Leap from Search to Display. This lively session featured speakers Alan Chapell, President of Chapell & Associates, Dax Hamman, Chief Revenue Officer of Chango, and Marc Poirier, Co-Founder and CMO of Acquisio. Keep on reading to see what we talked about!
More information: http://www.aimclearblog.com/2011/11/16/digital-display-a-true-marketing-darling-of-seschi/
11/16/2011
Deep Tips for Leveraging Social Signals to Sway Search from #SESCHI
Welcome back to aimClear’s coverage of #SESCHI! After two cups of coffee on this second (and way chillier) morning, we headed to the Social Media Signals in Search session. Moderated by Rob Garner, vice president of strategy for iCrossing, and featuring Andrea Fishman, VP of Global Strategy & Managing Partner of BGT Chicago, BGT Partners and Jim Yu, Founder & CEO, BrightEdge, this team was jam-packed with top-shelf insight on the ever-expanding influence of social media on organic search rankings.
11/16/2011
Advanced eCommerce: Enhancing the Experience for User & Panda #SESChi
The second day of #SESCHI is in full swing, and the Panda vs. Human: Advanced eCommerce SEO & UX, featuring speakers Greg Nudelman, CTO of Design Caffeine and author of Designing Search (@DesignCaffeine) Inc and Jaimie Sirovich, CTO of SEO Egghead Inc (@SEOEgghead) tackled some seriously deep tactics for pleasing the Panda without compromising user experience.
11/15/2011
LIVE FROM #SESCHI 2012: OPENING KEYNOTE WITH MIKEL CHERTUDI
Kicking off the SES Chicago conference is none other that Mickel Chertudi, SES Advisory Board & Senior Director of Marketing of Adobe. Guilty Marketers: Wasted and Wishful Multi-Channel Marketing Spend, was the topic that Chertudi launched us into the conference with.
More information: http://blog.search-mojo.com/2011/11/15/live-from-seschi-2012-opening-keynote-with-mikel-chertudi/
11/15/2011
Evolving Search KPIs – SES Chicago
Tomorrow I’ll be speaking at SES Chicago on the topic of ‘Showing Your Search Wins with Web Analytics’. When building out my presentation, I began to notice a trend: some of the best search KPIs to track these days are completely new, or otherwise significantly different from even one year ago. Gotta love this fast-moving industry. Let’s take a look at some of the KPIs I plan on discussing tomorrow.
More information: http://www.distilled.net/blog/web-analytics/evolving-search-kpis-ses-chicago/
11/15/2011
Are You A Guilty Marketer? Opening Keynote at #SESCHI by Mikel Chertudi of Adobe
Mikel Chertudi, Senior Director, Global Media & Demand Marketing at Adobe Systems, presented Tuesday morning’s opening keynote at SES Chicago. The goal of his presentation was to take a deep dive into:How the value of what marketers do is often viewed incorrectly; Mistakes that many marketers are guilty of; and What questions marketers should ask themselves in order to invest marketing dollars appropriately.
More information: http://www.toprankblog.com/2011/11/seschi11-keynote-mikel-chertudi/
11/15/2011
LIVE FROM #SESCHI 2011: STRATEGIC USE OF USER-GENERATED CONTENT (UGC) FOR SEO
Fed, fresh and caffeinated, #seschi sends us back to the session rooms for more learning. The first afternoon session I attended was Strategic Use of User-Generated Content (UGC) for SEO presented by Michael DeHaven, Sr Product Manager SEO of Bazaarvoice.
More information: http://blog.search-mojo.com/2011/11/15/live-from-seschi-2011-2011-strategic-use-of-user-generated-content-ugc-for-seo/
11/15/2011
Convert the Masses! Measuring Social Media Efforts at #SESCHI
Welcome to #SESCHI! The Hyatt Regency Hotel in downtown Chicago is bustling with the sound of caffeine-buzzed marketers hustling to and fro on the scene of Search Engine Strategies trying to decide which session to attend all while trying to steal the best seats in the front row… or maybe that’s just me.
More information: http://www.aimclearblog.com/wp-content/uploads/2011/11/peace-final.jpg
11/15/2011
Guilty, Hopeful, Clueless Marketers and the Need for Change - #SESCHI 2011 Keynote
"This is something that is a bit provocative, but we need to change the conversation in marketing. We talk way too tactically.” And so began the opening keynote at SES Chicago 2011, delivered by Mikel Chertudi of the SES Advisory Board and Global Media & Demand marketing with Adobe. In his talk, titled Guilty Marketers: Wasted and Wishful Multi-Channel Marketing Spend, Chertudi highlighted a few of the mistakes that run rampant in the marketing industry and asked attendees to take a critical look inside their own operations to seek areas for improvement.
More information: http://searchenginewatch.com/article/2125271/Guilty-Hopeful-Clueless-Marketers-and-the-Need-for-Change-SESCHI-2011-Keynote
11/14/2011
aimClear Hightails to Windy City for #SESCHI: Agenda Sneak Peek
Any seriously social online marketer will tell you that, for better or worse, life never slows down. Right as you wrap up one project, another one begins. While this client engagement winds down, that one skyrockets out the gate at full-force. And just when you come down off off the figurative high of a week in Las Vegas, soaking up deep knowledge from thought-leaders and networking with industry pals in the middle of a jewel-studded desert, it’s time to head to another shiny city for another week at another beloved conference.
More information: http://www.aimclearblog.com/2011/11/14/aimclear-hightails-to-windy-city-for-seschi-agenda-sneak-peek/
11/04/2011
Nathan Bransford of CNET-CBS Interactive at SES Chicago Continue reading on Examiner.com Nathan Bransford of CNET-CBS Interactive at SES Chicago - National SEO and Marketing | Examiner.com http://www.examiner.com/seo-and-marketing-in-national/nathan-bran
Search Engine Strategies (SES) is hosting its last U.S. conference of 2011 in Chicago, Illinois on November 14-18, 2011. The annual event is targeted for SEO professionals and marketers, who gather for education and networking. SES Chicago will cover topics including SEO, PPC management, keywork research, social media, link building, duplicate content, video optimization and more.
More information: http://www.examiner.com/seo-and-marketing-in-national/nathan-bransford-of-cnet-cbs-interactive-at-ses-chicago
10/26/2011
Future of Sports and Social Media: with Boston Interactive Media Director Peter Stringer
As more and more NBA games gets cancelled, we struggle to find hoops news. Especially anything that isn’t about the labor situation. But we’re here to talk about the NBA and social media. And to do that we have Boston Celtics Interactive Media Director Peter Stringer.
More information: http://www.chicagonow.com/chicago-sports-guru/2011/10/future-of-sports-and-social-media-with-boston-interactive-media-director-peter-stringer/
10/24/2011
Go to There: SES Chicago
The Internet might be ever-evolving, but one of its constant comes in the form of an entrepreneur's need to get noticed on search engines. Without that proper juice, known as search-engine optimization, you're just another grain of sand in the desert. If this is a topic that's been keeping you up at nights, a try checking out the coming SES Chicago event from Nov. 14 through Nov. 18. The Search Engine Strategies conference has been around since 1999, which, really, is before the Internet was embraced by the mainstream, so they aren't half-assing it at all.
More information: http://www.nbcchicago.com/blogs/inc-well/Go-to-There-SES-Chicago-132458533.html
08/19/2011
Li Evans interviews Avi Wilensky and Christian Georgeou at SES San Francisco
Li Evans , author of the book Social Media Marketing, spent this week at SES San Francisco 2011 and took her camera to get us all updated about the conference. Below you can find interviews she did with Avi Wilensky,co-founder of statdash.com and Christian Georgeou, marketing manager at SES.
More information: http://www.stateofsearch.com/li-evans-interviews-avi-wilensky-and-christian-georgeou-at-ses-san-francisco/
08/19/2011
Content Marketing Optimization: 8 Content Ideas for Business Blogs
At the SES conference this week I gave several presentations on Content Marketing: “Content Marketing Optimization” and “The Convergence of Search, Social & Content Marketing”. In the CMO session, I provided SEO tips for each spoke in a hub and spoke model.
More information: http://www.toprankblog.com/2011/08/content-marketing-optimization-8-content-ideas-for-business-blogs/
08/18/2011
Li Evans (@storyspinner) Reporting on SES San Francisco: Day Two
Li Evans , author of the book Social Media Marketing (reviewed here), is one of the speakers at SES San Francisco 2011. She is also a good friend of State of Search and has agreed to give us her insights on what goes on in San Francisco. Later today you can see some interviews she did at the Expo Hall, but here is her update of day two and a quick overview of what it all looks like there.
More information: http://www.stateofsearch.com/li-evans-storyspinner-reporting-on-ses-san-francisco-day-two/
08/18/2011
What’s Working in Landing Page Optimization Right Now: #SESSF Report
Landing page optimization (“LPO”)– if done correctly– is an evolving, real-time art, with a highly structured, scientific-method underpinning.
More information: http://www.searchenginejournal.com/whats-working-in-landing-page-optimization-right-now-sessf-report/32315/
08/18/2011
Landing Page Optimization Tactics: Show That LP Some TLC! #SESSF
Are you giving your landing page the TLC it deserves? You’re not?! Well optimized landing pages make the world of difference between regular old eyeballs on your site and true blue conversions. If you’ve got a low conversion rate on (because of?) your landing page, you are seriously missing out.
More information: http://www.aimclearblog.com/2011/08/18/landing-page-optimization-tactics-show-that-lp-some-tlc-sessf/
08/18/2011
The Convergence of Search, Social, and Content Marketing at SES San Francisco
Here on the last day of SES San Francisco, we had a panel of folks discussing the convergence of search, social, and content marketing. Depending on your view of these three topics, you see them as either forming the trifecta of online marketing or the unholy trinity of time suck. Determining which one it is for your company is an important first step.
More information: http://community.microsoftadvertising.com/blogs/advertiser/archive/2011/08/18/the-convergence-of-search-social-and-content-marketing.aspx
08/18/2011
CrowdSource.com Introduces Worker Profiles
CrowdSource, LLC has launched a new service for their Scalable Workforce platform called Worker Profiles. Worker Profiles will allow users of Scalable Workforce to measure their working performance against other members, providing more nuanced feedback and a more competitive environment.
More information: http://dailycrowdsource.com/2011/08/16/business/corporate/exclusive-crowdsource-llc-launches-worker-profiles/
08/18/2011
Li Evans interviews Greg Jarboe and Eric Garulay at SES San Francisco
Li Evans , author of the book Social Media Marketing (reviewed here), is at SES San Francisco 2011 and for State of Search she talks us through the event. We saw her views on the first two days. Below you can find interviews she did with Greg Jarboe of SEO-PR and Eric Garulay of Pearson.
More information: http://www.stateofsearch.com/li-evans-interviews-greg-jarboe-and-eric-garulay-at-ses-san-francisco/
08/18/2011
Social Media - 3 things that do NOT work and one that does with Jeff Revoy Continue reading on Examiner.com Social Media - 3 things that do NOT work and one that does with Jeff Revoy - National blogging | Examiner.com http://www.examiner.com/blogging-in-
Normally when I cover events I sit passively in the back and just watch/learn/report. However, when Jeff asked for questions, not enough people (IMHO) were seizing the opportunity to pick his brain, such that I couldn't help but chime in.
More information: http://www.examiner.com/blogging-in-national/social-media-3-things-that-do-not-work-and-one-that-does-with-jeff-revoy
08/17/2011
Getting Ready for Global Business: The Benefits of the Foreign Language Internet
As this column goes live, I’ll be in (hopefully) sunny San Francisco delivering a presentation as part of the Getting Ready for Global Business session at the 2011 SES San Francisco conference.
More information: http://searchenginewatch.com/article/2101607/Getting-Ready-for-Global-Business-The-Benefits-of-the-Foreign-Language-Internet
08/17/2011
ussy Up Your Content! #SESSF Tips for Making Stale Content Sexy
Of course, we don’t all have the luxury of writing copy for lingerie and foxy sports cars. The sexiness therein is pretty much inherent. What of those marketing home insurance and funeral parlors and B2B medicinal equipment? Gussying up such content so that it excites people is no easy feat. And doing it on the cheap? Pfft. It requires
More information: http://www.aimclearblog.com/2011/08/17/gussy-up-your-content-sessf-tips-for-making-stale-content-sexy/
08/17/2011
SES San Francisco 2011: Day 1 Coverage #SESSF
Susan Bratton's keynote kicked off the first day of the SES San Francisco conference, and what followed was a day jam-packed with sessions on SEO, PPC, social media, and more. Here's a roundup of coverage of Day 1 of SES San Francisco 2011.
More information: http://searchenginewatch.com/article/2102258/SES-San-Francisco-2011-Day-1-Coverage-SESSF
08/17/2011
Optimize for Search, Optimize for Share – #SESSF
For the past 8 years I’ve been a big fan of using content as a marketing vehicle to acquire new customers. In fact, during our agency’s 10 year history, we’ve never had a sales person and have engaged in very little outbound marketing (long before the notion of “inbound marketing” became popular).
More information: http://www.toprankblog.com/2011/08/3-phases-content-marketing-seo/
08/17/2011
We’ve arrived! Top 10 Tweets from SES San Francisco
Since we’re sponsoring the SES SF tweet wall, we figured we might as well consider it our duty to report on all the great things happening at SES San Francisco via highlighted tweets. We have learned so much over the past two days and we are so excited to share the new practices, knowledge and buzz topics with you. Here are 10 Tweets of Knowledge from SES SF.
More information: http://blog.compete.com/2011/08/17/weve-arrived-top-10-tweets-from-ses-san-francisco/
08/17/2011
4 big steps to recover from Google Panda downgrade at SES SF with Jim Boykin
On August 16th, Jim Boykin, CEO and Link Building Ninja, of We Build Pages Internet Marketing Services spoke on Advanced Link Building, Panda Solutions, and SEO Tools in San Francisco.
More information: http://www.examiner.com/blogging-in-national/4-big-steps-to-recover-from-google-panda-downgrade-at-ses-sf-with-jim-boykin-1
08/17/2011
Prepare for Battle! Online Brand Protection Tips From #SESSF
The Interwebz. It has changed our lives forever– the way we learn, communicate, share, and of course, shop. Thanks to powerful and ubiquitous e-Commerce functionality, we can buy sweaters, CDs, sex toys, even spaghetti take-out all from the comfort of our own homes, oftentimes in our slippers.
More information: http://www.aimclearblog.com/2011/08/17/prepare-for-battle-online-brand-protection-tips-from-sessf/
08/17/2011
What Every Advertiser Should Know About Microsoft Avertising adCenter from SES SF
Did you know that “A Rose is a Rose” is not always true? At least it’s not to adCenter. What adCenter sees is actually “Rose Rose”...why is that? At today’s session we heard this and other nuggets about adCenter and the Search Alliance and some of the idiosyncrasies and genuinely cool things that exist in adCenter.
More information: http://community.microsoftadvertising.com/blogs/advertiser/archive/2011/08/17/what-every-paid-advertiser-should-know-about-the-search-alliance-from-ses-sf.aspx
08/17/2011
WordPress SEO: Embrace the CMS, Empower the People #SESSF
Day 2 of #SESSF fired out the gate in awesome fashion with WordPress: Power to the People. This session, moderated by Matthew Bailey (@sitelogic), featured in-depth looks at the SEO capabilities of sites like WordPress. Speakers Christopher Auman (@sanctuarymg), President and Senior Strategist of Santuary Media Group, and Paulo Pessanha (@treetweet), Director of Search Marketing at TREE truly empowered attendees, stressing that anyone can use WordPress, and they shared with us a list of mind-blowing plug-ins that are not only readily available, but customizable, too.
More information: http://www.aimclearblog.com/2011/08/17/wordpress-seo-embrace-the-cms-empower-the-people-sessf/
08/16/2011
Conversion Triggers: Persuasion Strategies for Digital Marketers
Mike Grehan welcomes the crowd. Thirty years ago IBM released the first PC. Last year smart phones and tablets outsold the PC. By 2020, it’s estimated there’ll be 50 billion computing devices around the world. That’s what connected marketing week is about – strategies and tactics for the transient media consumer.
More information: http://www.bruceclay.com/blog/2011/08/conversion-triggers-persuasion/
08/16/2011
3 Takeaways from SES San Francisco - Email is dead. Wait, no it isn't
Hmm...in my 6 years of problogging, I have accumulated more than 20,000 legitimate email addresses. It costs me $150/month to send to this group but I have yet to make $150 x 43 in a month. I wonder...
More information: http://www.examiner.com/blogging-in-national/3-takeaways-from-ses-san-francisco-email-is-dead-wait-no-it-isn-t
08/16/2011
Meaningful SEO Metrics – #SESSF
The only session I’m liveblogging day one of SES San Francisco conference is this one, “Meaningful SEO Metrics: Going Beyond the Numbers” so the pressure is on the awesome panel including: Todd Friesen, Ray “Catfish” Comstock, Rob Garner and moderation duties handled by Richard Zwicky.
More information: http://www.toprankblog.com/2011/08/meaningful-seo-metrics-sessf/
08/16/2011
Bill Hunt Blueprints Mastermind Keyword Modeling @ #SESSF
Welcome back to aimClear’s continuing coverage of #SESSF. Keyword research is a primary cog in PPC and SEO systems alike. There is no question, leveraging intent-based semantic insight for prospective customers can directly influence lift in the bottom line. Over the past year, though, the addition of Google Instant and intent-based Bing search results has made it necessary to revisit the keyword research process and adapt it to meet new standards.
More information: http://www.aimclearblog.com/2011/08/16/bill-hunt-blueprints-mastermind-keyword-modeling-sessf/
07/15/2011
Global Marketing Trends, Translation Tips & Tactics: Motoko Hunt Tells All
Motoko Hunt is a powerhouse international marketer with deep-rooted insight and experience working with Far-East markets. In 2008 she established AJPR, a female-led consulting agency specialized in Japanese SEO and SEM. With clients from both side of the pond, Motoko and her team train companies how to connect with Japanese Internet users in an effective and meaningful way.
More information: http://www.aimclearblog.com/2011/07/13/global-marketing-trends-translation-tips-tactics-motoko-hunt-tells-all/
07/07/2011
Tasty Linkbait, Vintage #SES Glam Shots, & the Grim Reaper: Debra Mastaler Interviewed
Debra Mastaler‘s link building skills are among the most respected in the online marketing industry, and girl knows her stuff. When she’s not pouring over industry resources to stay up to speed, the President of Virginia-based interactive marketing agency, Alliance-Link, services Fortune 500 companies and top international SEO firms alike, offering custom link-building campaigns and link training. A common-sense approach and breadth of experience make Debra’s two-cents on link building shine.
More information: http://www.aimclearblog.com/2011/07/06/tasty-linkbait-vintage-ses-glam-shots-the-grim-reaper-debra-mastaler-interviewed/
06/16/2011
SES Toronto: Killer Facebook Targeting Tactics
WARNING: This post is based on a Marty Weintraub presentation. If you have seen Marty present, then you understand the warning and are probably smiling. For those of you who have not, just remember you were warned, although this text doesn’t do justice to Marty IRL.
More information: http://www.toprankblog.com/2011/06/ses-toronto-killer-facebook-targeting-tactics/
06/15/2011
SES Toronto – Day 2 – Evan
I wanted to highlight some of the takeaways from three of the sessions I went to today.
More information: http://www.evancarmichael.com/blog/2011/06/14/ses-toronto-day-2-evan-sesto/
06/15/2011
Amber MacArthur's 10 keys to the perfect social media strategy
Amber MacArthur was at SES Toronto yesterday and offered some spectacular tips for organizations eager to delve into social media—the right way.
More information: http://www.techvibes.com/blog/amber-mcarthurs-10-keys-to-the-perfect-social-media-strategy-2011-06-14
06/15/2011
SES Toronto: SEO is dead. No it's not.
Moderated by Jonathen Allen, the SEO is Dead. Long live SEO! session included a number of “salty dog” SEO experts: Terry Van Horne, Jim Hedger and Garry Pryzklenk.
More information: http://www.toprankblog.com/2011/06/ses-toronto-seo-is-dead/
06/14/2011
Talkin’ ‘Bout Facebook Targeting Tactics @ #SES Toronto
Barely a month has passed since aimClear’s Manny Rivas tore up the stage at SMX Toronto, but the stars have aligned, and we’re back in beautiful Toronto! The reason? Search Engine Strategies Toronto, the northernmost outpost of this search and social marketing event series.
More information: http://www.aimclearblog.com/2011/06/13/talkin%E2%80%99-%E2%80%98bout-facebook-targeting-tactics-ses-toronto/
06/14/2011
SES Toronto: Keyword Forensics
In my preview post for SES Toronto, I counted John Alexander’s Keyword Forensics session as one of my “Must See” presentations for the 2011 conference. The promise of really digging down into keyword discovery and keyword analysis techniques sounded far too good to pass up. After all, keyword research is an essential part of any SEO process.
More information: http://www.toprankblog.com/2011/06/keyword-forensics-ses-toronto/
06/13/2011
SES Toronto – Day 1 – Evan – #SESTO
Today was Day 1 of SES Toronto and it was a lot of fun being surrounded by people who are all talking about their rankings and what they’re doing to drive traffic to their websites.
More information: http://www.evancarmichael.com/blog/2011/06/13/ses-toronto-day-1-eva
06/13/2011
SES – Day 1 – Marija – #SESTO
The SES Conference and Expo has jumped to a great start here in Toronto! This is my first year attending the SES Conference with Evan; it has been an exciting day learning about trends, techniques and tips from the SEO Guru’s themselves!
06/12/2011
Killer Facebook Tips – Questions Answered
Facebook has no doubt crept its way into the lives of just about every marketer, advertiser and PR professional. While we all use Facebook every day, there are still a lot of questions and, for lack of a better word, best practices to sort out. Luckily, I got to discuss some of these questions with Marty Weintraub, author of “Killer Facebook Ads” and CEO aimClear®, an online marketing agency.
More information: http://blogcampaigning.com/2011/06/killer-facebook-tips-questions-answered/
06/10/2011
SES Toronto Preview with Incisive Media’s Matt McGowan
SES Toronto will open next week, giving Canadian marketers will have the opportunity to hear from their peers on a variety of topics around search engine strategies such as search engine optimization, social media, local, mobile, link building, video optimization, pay-per-click, and usability.
More information: http://www.techvibes.com/blog/ses-toronto-preview-with-incisive-medias-matt-mcgowan-2011-06-09
06/07/2011
Success in the Online World with Matt McGowan – SES Toronto
As part of SES Toronto 2011, I’m doing a series of interviews with some of the expert panelists to get some insider advice to help improve your SEO efforts.
Last month I interviewed Terry Van Horne (7 Answers to Google Panda Questions with Terry Van Horne – SES Toronto) and today I’m pleased to connect with Matt McGowan. Matt joined Incisive Media in 2006 and is responsible for the North American business in addition to overseeing all marketing, sales, editorial and operations for ClickZ.com, ClickZ.asia, SearchEngineWatch.com, and the multinational SES Conference and Exposition series.
More information: http://www.evancarmichael.com/blog/2011/06/07/success-in-the-online-world-with-matt-mcgowan-ses-toronto/
06/01/2011
Search Engine Essentials: What Canadian Businesses Need to Know
When it comes to search engine optimization (SEO), Jonathan Allen is an authority.
He has over ten years of experience doing SEO work and currently runs Search Engine Watch, the longest running search marketing blog that pre-dates Google and features content written by a community of experts who give their time freely to help the search community.
More information: http://www.canadaone.com/ezine/jun11/search_engine_tips.html
05/25/2011
Next Gen YouTube Marketing at SES Toronto 2011
I’ve started to gather examples of contagious viral videos being shared on Facebook, Twitter, and blogs in preparation for the Next Gen YouTube Marketing session at SES Toronto 2011. And here are three candidates that could be included in my presentation.
More information: http://www.sdhinteractive.com/blog/2011/04/next-gen-youtube-marketing-at-ses-toronto-2011/
05/24/2011
Tips for Surviving the Google Panda
Was your website stomped by the Google Panda? If your Google page rankings have dropped, Panda may be the reason why.
Garry Przyklenk, founder of Eclipseo Online Marketing, sends along these Panda-pocalypse survival tips to get your Google page rankings back.
More information: http://sbinfocanada.about.com/b/2011/05/20/tips-for-surviving-the-google-panda.htm
05/17/2011
7 Answers to Google Panda Questions with Terry Van Horne – SES Toronto
As part of SES Toronto 2011, I’m doing a series of interviews with some of the expert panelists to get some insider advice to help improve your SEO efforts.
Up first is Terry Van Horne. Terry is currently a partner with David Harry in Reliable SEO, a Search and Social Media Marketing Agency, and the award winning SEO Training Dojo, a learning community as well as three other marketing and industry news sites
He’s going to be talking at SES Toronto about a timely topic: the Google Panda Update
Here are my questions for Terry and his answers.
More information: http://www.evancarmichael.com/blog/2011/05/17/7-answers-to-google-panda-questions-with-terry-van-horne-ses-toronto/
05/16/2011
SEO For Global Ecommerce Websites
If you’ve been following Get Elastic for a while, you may recall an interview with Michael Bonfils on international SEO strategies, the topic of his panel as SES Toronto last June. This year, the search marketing conference has lent me another fabulous SEO expert to interview, Laura Callow from Intuit Canada. Laura will be speaking on the topic of launching a global website at this year’s SES Toronto, and has kindly answered some burning questions about international SEO for Get Elastic.
More information: http://www.getelastic.com/seo-for-global-ecommerce-websites/
05/13/2011
Is Your Business Visible Online? These Search Engine Strategies (SES) Can Help
In a world of digital hyper-media, having a web presence is essential to success. Building an online strategy that is effective can be a daunting task, but help is on the way.
The Search Engine Strategies (SES) Conference and Expo is coming to Toronto June 13-15. The conference, now in its eighth year, is the leading Search and Social Marketing event, specializing in strategies that include Search Engine Optimization (SEO) and Pay-per-click (PPC).
More information: http://www.canadaone.com/ezine/may2011/search_engine_optimization_strategies_for_online_visability.html
04/28/2011
Does Google's New Farmer/Panda Search Algorithm Help Thin Websites Rise to Top?
Google's new Farmer (aka Panda) algorithm is supposed to penalize content farms with "thin" content. Why then are super-thin pages/sites now dominating the top ten results?
That question nagged at me as I tried to understand why our own content-rich small business magazine, CanadaOne.com, was hit by the Canadian rollout of Panda on April 11, 2011.
More information: http://www.canadaone.com/ezine/apr11/does_new_farmer_panda_google_search_algorithm_help_thin_websites_rise_to_top.html
04/15/2011
I am Learning all the Time. The Tombstone Will Be my Diploma
That great quote by Ertha Kitt really sums up what living a fulfilled life is all about. Learning new things and seeking knowledge on what we already think we know gives our lives meaning and anyone who is at the top of their game will tell you that “learning” is a big key to their success.
If I had to break down how I spend my day I would have to attribute at least 60% of it to research, discovering new, better ways to do things, learning something new for my business and for my clients.
The top producers in every industry advocate learning as much as possible and to continue to seek new and innovative ways to improve productivity, customer service, product development and every other aspect of your business.
More information: http://socialmedia-canada.com/http:/socialmedia-canada.com/i-am-learning-all-the-time-the-tombstone-will-be-my-diploma/
04/06/2011
The Scoop on “Focus Latino” at SES New York
This year, I had the opportunity to attend the SES (Search Engine Strategies) New York conference, which for the first time in 4 years included a Latino focus track. The turnout at the Latino sessions was a bit disappointing due to low attendance, but the insights shared added the value expected by those present. Highlights included keynote speaker Mark Lopez, head of U.S. Hispanic at Google who shared insights from a recent study conducted by Google. Stats shared by Mr. Lopez included:
More information: http://andycheco.com/2011/04/05/the-scoop-on-%E2%80%9Cfocus-latino%E2%80%9D-at-ses-new-york/
03/31/2011
Search Engine Strategies (SES) New York
We attended the Search Engine Strategies (SES) New York Expo last week and we stopped by at the following companies:
The ClickZ Academy has been created to help online marketers develop their skills in a number of ways. From workshops to e-learning, there are different formats to suit your preferred learning style.
More information: http://www.cdtv.net/newswire/content/search-engine-strategies-ses-new-york
03/31/2011
New Tools and Tactics for the User-Driven Web: Search Engine Strategies 2011
Which webpage headline converts better: “Sign up for a free account” or “Sign up in 60 seconds”? Is there a better way to check backlinks than by using Google? Should you hire an agency to retarget website visitors or can you do it yourself? Panelists at the 2011 Search Engine Strategies Conference grappled with exactly these questions—and many more—in three days of nonstop presentations in New York City in March.
More information: http://www.publishingtrends.com/2011/03/search-engine-strategies-2011/
03/30/2011
SES New York 2011
The SES New York Conference & Expo just concluded last week. This Storify compiles relevant stories, sites and tweets.
03/29/2011
Search Engine Strategies Conference – New York 2011 Recap
First off, wow, what a great week at SES! After a much needed mental detox from the overload of great sessions and networking events, I wanted to throw some perspective your way from what happened at SES New York this year.
More information: http://www.vizioninteractive.com/search-engine-strategies-conference-new-york-2011-recap/
03/24/2011
Twitter 2.0: Creating & Distributing the Message
Twitter has become a social powerhouse – it’s one part social networking, one part social searching, and all parts social media marketing. You have the followers, now you need the results. This session provides some tools and tactics on using Twitter to its full potential.
More information: http://blog.search-mojo.com/2011/03/23/sesny-2011-twitter-2-0-creating-distributing-the-message/
03/24/2011
Real Time Marketing: Your Brand and Your Site
Speaking this morning we have David Meerman Scott and Lauren Price. Apparently if you walked through the *correct* door you got a free book. I walked in a side door and didn’t get one. Do you see how difficult my life is? I know. Poor me. Okay, time for the session!
More information: http://outspokenmedia.com/internet-marketing-conferences/real-time-marketing-your-brand-and-your-site/
03/24/2011
Panda Watch! #SESNY’s Google Spankfest Round Table
Day #2 at #SESNY picked up after lunch with a great opportunity to scream, cry, learn, prepare, & group hug. Whether your [website's] bottom was sore from a recent Google-spanking (warranted or not), you wanted to prepare for a future inevitable spanking, or just wanted to know what the hell people meant when they kept referring to farmers & panda bears, Search Engine Strategies‘ Search Engine Watch Round Table Special tackling Panda: The Aftermath was a way-worthy discussion to check out.
More information: http://www.aimclearblog.com/2011/03/24/panda-watch-sesnys-google-spankfest-round-table/
03/24/2011
SES New York 2011: Panda: the Aftermath
The Panda or Farmers update was one of the biggest algorithm updates Google did in the last years. I was really looking forward to hear this session called “Panda : the aftermath”. a discussion moderated by Mike Grehan, with Frank Watson, Jonathan Allen and Danny Goodwin of Search Engine Watch.
More information: http://www.stateofsearch.com/ses-new-york-2011-panda-the-aftermath/
03/24/2011
SES New York 2011: Conversion tools of the Master Craftsman
Conversion optimization time at the SES New York now. I’m sitting in the session with a “high speed tour through dozens of free and paid tolls that can help you identify and fix your conversion issues”. Hopefully it’s not too “high speed” so I can get keep on track! The session is moderated by Anne Kennedy. Speakers are Tim Ash and Bryan Eisenberg.
More information: http://www.stateofsearch.com/ses-new-york-2011-conversion-tools-of-the-master-craftsman/
03/23/2011
Key Points in Launching a Global Website
To close off this day and welcome us into the beers are Crispin Sheridan moderating the likes of Motoko Hunt and Bill Hunt. I was totally going to make a “haha wonder if they’re related” joke but, well, it turns out they’re married. I never knew that. See, you learn things when you stay through the end of the day.
More information: http://outspokenmedia.com/internet-marketing-conferences/global-website/
03/23/2011
Top 5 Things I Learned at SES NY: Analytics Sessions
Day one at Search Engine Strategies New York 2011 and the analytics tracks are in full swing. I started the morning presenting Introduction to Analytics and followed it up after lunch attending Matt Bailey's Analytics RX: Diagnosis and Recovery, where he discussed where to start and how to diagnose a site after you inherit it.
More information: http://blog.searchenginewatch.com/110322-180000
03/23/2011
Breakfast of Champions: 6 Tasty SEM Strategies from #SESNY
Day 1 of Search Engine Strategies New York kicked off with an array of rad panels, but for attendees hungry for super-actionable takeaways, the 6 Strategies For Superior SEM Results session was a supreme choice.
More information: http://www.aimclearblog.com/2011/03/22/breakfast-of-champions-6-tasty-sem-strategies-from-sesny/
03/23/2011
Tips For Targeting Hispanic Users: New @ #SESNY
Day 2 at #SESNY kicked off with a groundbreaking keynote. But wait. Let’s rewind. Earlier this month, I had the pleasure of interviewing Paul Lima of Lima Consulting on the topic of Digital Marketing To Latino Users. The Q&A; was an eye-opening peek at the opportunity represented by the growing online Hispanic market, and a serious appeteaser to the inaugural launch of the Focus Latino track at Search Engine Strategies New York.
More information: http://www.aimclearblog.com/2011/03/23/tips-for-targeting-hispanic-users-new-sesny/
03/23/2011
SES NY | ADS IN A QUALITY SCORE WORLD
The second day of SES New York is heading to a close, and I’m at my last session of the day, “Ads in a Quality Score World.” The session discussed exactly what goes into making up a quality score, and gave tips on increasing relevancy.
More information: http://blog.search-mojo.com/2011/03/23/ses-ny-ads-in-a-quality-score-world/
03/22/2011
Keynote with Duncan Watts
On stage we have a keynote with Duncan Watts, Principle Research Scientist at Yahoo. Mike says he’s one of the smartest guys you’ll ever meet.
More information: http://outspokenmedia.com/internet-marketing-conferences/keynote-with-duncan-watts/
03/22/2011
Analytics RX: Diagnosis and Recovery
Up next we have a solo presentation from one of my long-time favorites, Matt Bailey. I haven’t seen Matt in ages so there was a joyous hug when I entered the room earlier. Matt’s good people. He’s also smart people. Which brings us to this session. Ta-da!
More information: http://outspokenmedia.com/internet-marketing-conferences/analytics-diagnosis-recovery/
03/22/2011
SES NY | Introduction to Information Retrieval on the Web
After a delicious networking lunch, I’m now attending “Introduction to Information Retrieval on the Web” with Mike Grehan, Chair of the SES Advisory Board. This sounds like a fascinating session about the ins and outs of how search engine crawlers gather and index information.
More information: http://blog.search-mojo.com/2011/03/22/ses-ny-introduction-to-information-retrieval-on-the-web/
03/22/2011
Celebrity Tweets May Not Pay Off
Duncan Watts, principal research scientist at Yahoo Research, said today that marketers may get better results if they reach out to a large number of "ordinary influencers" rather than one high-profile person on Twitter.
More information: http://www.clickz.com/clickz/news/2036220/celebrity-tweets-pay
03/21/2011
SES NY: The Latino Market Goes Mainstream?
Amidst the bustle of the throngs down Avenue of the Americas in New York City, a conference in the Hilton hotel is adding a Latino touch.
SES New York (Search Engine Strategies) is a search and social marketing conference that seeks to help companies and individuals stay ahead of the curve and understand what is happening in the ever-changing online space.
More information: http://latino.foxnews.com/latino/lifestyle/2011/03/20/ses-ny-latino-goes-mainstream/
03/21/2011
Visitor motivation: Optimizing landing pages for social networking site ads vs. paid search
Relevance is not born on your landing page. Relevance starts with the ad that the visitor clicked. With SES New York right around the corner (hope to see you there!), I wanted to discuss how your ads effectively shape your site visitors’ motivation. When you understand motivation, you can build ad-page pairs that maximize relevance, and consequently conversion.
More information: http://www.marketingexperiments.com/blog/research-topics/paid-search-marketing-ppc/optimizing-lpo-ppc-social.html
03/18/2011
Fernando Rodríguez of Terra.com: Change is the only true constant
As the SEO Conference in NY is underway, WiredLatinos caught up with Fernando Rodríguez, Chief Financial Officer of Terra Networks and a founding member of Terra.com.
More information: http://www.wiredlatinos.com/interviews/fernando-rodr%C3%ADguez-of-terra-com-change-is-the-only-true-constant/
03/16/2011
Reaching Latinos and U.S. Hispanics Online: An Interview with Yahoo!
The SES New York conference is right around the corner and this year, the conference has a special focus on Internet marketing and online business for the Latino and U.S. Hispanic markets. I was able to grab a few minutes of time with the general manager of Yahoo! Hispanic Americas and SES speaker, Armando Rodriguez.
More information: http://www.bruceclay.com/blog/2011/03/reaching-latinos-and-hispanics-online/
03/16/2011
Sage Advice From A Twitter Strategist: Q&A; with Hollis Thomases
Hollis Thomases (@hollisthomases) is referred to as, among other things, an award-winning entrepreneur, accomplished author, and total Twitter powerhouse. To me, she’s all of those, as well as a friend. Founder of WebAdvantage.net, a digital media strategy agency, Hollis has been a familiar face on the search marketing circuit for well over a decade. Seasoned and sharp, you’ll often find her (hard to miss with trademark red hair) on an array of industry conference panels, from Holistic Twitter Automation to deep-dives into display marketing.
More information: http://www.aimclearblog.com/2011/03/09/sage-advice-from-a-twitter-strategist-qa-with-hollis-thomases/
03/16/2011
SES New York in 2011 – 5 Great Reasons to Get Search Smart in the Big Apple
Since 2005 or so, I’ve been pretty active speaking at conferences all over the world. Some of the cities I’ve been to for speaking engagements include: San Francisco, Chicago, Washington D.C., Boston, Detroit, Hong Kong, Auckland, Sydney, London, Barcelona, Toronto, Minneapolis and Park City, Utah. But to this day, my favorite city for a conference is New York.
More information: http://www.toprankblog.com/2011/03/ses-new-york-2011/
03/08/2011
Guy Levine makes 'PPC as Sexy as Possible' in his Introduction to Paid Search at the SES Conference
This morning I went to a brilliant SES session by Guy Levine (@guylevine from www.returnondigital.com). Aiming to 'make PPC as sexy as possible', he covered all the basics of paid search, plus a few added extras, and generally left the audience with a comprehensive starter pack for creating an effective account on Bing, Yahoo!, Google and Facebook. Here are his top insights and tips.
03/08/2011
A look at SES London 2011 (are you in there? And win!) #sesuk
We spent quite a few days in London last week covering SES London 2011. And we were not alone. There were many other people present at the biggest search event in Europe. Three days full of information but also three days of social gathering. With the help of Li Evans and the Microsoft Advertising Team, who provided many of the pictures, we made the video below which should give you a nice insight into the three days. And you might even be in there! Are you? Let us know!
More information: http://www.stateofsearch.com/a-look-at-ses-london-2011-are-you-in-there-and-win-sesuk/
03/07/2011
Update on Real-Time Search: I Want it Now! Day 2 SES London 2011
A panel session led by Jon Myers, Head of Account Management Yahoo! for UK & Ireland, asked key industry speakers, Dave Coplin, Paddy Moogan and Aaron Kahlow, their thoughts on real-time search and their top tips and insights.
More information: http://community.microsoftadvertising.com/blogs/advertiser/archive/2011/02/23/day-2-ses-london-2011-update-on-real-time-search-i-want-it-now.aspx
03/07/2011
Talking User Intent and Bing UK with Dave Coplin at SES London 2011
In this video interview we talk about his role and where we are with cracking the conundrum of satisfying user intent, helping consumers get the information they need in a much more intuitive and fluid way.
More information: http://community.microsoftadvertising.com/blogs/advertiser/archive/2011/02/23/talking-user-intent-amp-bing-uk-with-dave-coplin-at-ses-london-2011.aspx
02/24/2011
Guy Levine makes 'PPC as Sexy as Possible' in his Introduction to Paid Search at the SES Conference
This morning I went to a brilliant SES session by Guy Levine (@guylevine from www.returnondigital.com). Aiming to 'make PPC as sexy as possible', he covered all the basics of paid search, plus a few added extras, and generally left the audience with a comprehensive starter pack for creating an effective account on Bing, Yahoo!, Google and Facebook. Here are his top insights and tips.
02/24/2011
SES London 2011 – Content Marketing Optimisation
Solo Presentation by Lee Odden of TopRank Marketing
It is a PACKED hot room for Mr. Odden who is taking pictures of us all so we can go and tag ourselves daft on their Facebook page.
More information: http://www.seo-chicks.com/2067/ses-london-2011-content-marketing-optimisation.html
02/24/2011
SES London 2011 Interview: Li Evans
At SES London 2011 there are many knowledgable people. We see them, talk to them and interact them. But if you are not here, that is difficult to do, so we try to ask them questions and share that knowledge with you. In this interview we talk to Li Evans, author of the book “Social Media Marketing“.
More information: http://www.stateofsearch.com/ses-london-2011-interview-li-evans/
02/24/2011
SES London 2011 - PPC or SEO? What’s the Best Marketing Tactic?
This year I’m attending my first “Search Conference” at SES London. It seems the best place to be if you want to network with European search marketing professionals, learn about search and hear great speakers.
More information: http://community.microsoftadvertising.com/blogs/advertiser/archive/2011/02/23/ses-london-2011-ppc-or-seo-what-s-the-best-marketing-tactic.aspx
02/24/2011
Local Search Presentation SES London 2011
Just finsihed my Local Search panel at SES London, here’s the presentation mostly covering Google Places, what’s new and ranking factors. Also sharing loads of citations sites and recources.
More information: http://www.vervesearch.com/blog/lisa-myers/local-search-presentation-ses-london-2011/
02/24/2011
SES London 2011 On Location
On Location from SES London 2011, Bas and Roy give their thoughts and opinions on the sessions they attended, plus Bas interviews Jon Myers from MediaVest, Taylor Pratt from RavenTools, Andy Atkins-Krueger and Dixon Jones.
More information: http://www2.webmasterradio.fm/state-of-search/2011/02/23/ses-london-2011-on-location/
02/24/2011
Video Marketing Tips From SES London
The first session of the day for me here at SES London is a topic I’ve been interested in for a very long time: video marketing and optimization. It’s a great panel featuring Jonathan Allen from Incisive Media, Paul Carff from Google and Will Critchlow from Distilled. All three speakers offered plenty of interesting tips.
More information: http://www.toprankblog.com/2011/02/video-marketing-tips-ses-london/
02/24/2011
February 22, 2011 SES London 2011 - Day 1 Coverage #SESUK
Here's a roundup of today's live blogging and coverage of SES London 2011. If I missed your site's coverage, please make sure to leave a note in the comments.
More information: http://blog.searchenginewatch.com/110222-130957
02/24/2011
Music & Search Engine Marketing: Quality Score & The Volume Game #sesuk
My first session at the 2011 Search Engine Watch London is the Music & Search Engine Marketing: Quality Score & The Volume Game. This is an attempt at live blogging so apologies in advance for typos of terror and mistakes of doom.
More information: http://blog.arhg.net/2011/02/music-search-engine-marketing-quality.html
02/24/2011
SES London 2011: takeaways and top tips from day 3
Search Engine Strategies (SES) Conferences and Expos cover basic, advanced and cutting edge SEO, PPC and online marketing. Mark Nunney, Thomas Baugh, Justin Deaville and Max Holloway have collected the best 301 (so far) top tips, takeaways and memorable quotes from days one and two of SES London 2011.
More information: http://www.wordtracker.com/academy/ses-london-takeaways
02/24/2011
Successful Information Architecture – SES London
Good morning folks. We’re coming to you live this morning from the SES conference in London. We’ll be covering the sessions all day today as well as tomorrow so feel free to follow along with all the coverage.
More information: http://www.stateofsearch.com/successful-information-architecture-ses/
02/24/2011
SES London: Top Tips to Take Your Pay Per Click Account to the Next Level
Your campaigns are performing ok, now to take them to the next level? Brad Geddes (Founder bgTheory.com) and Thomas Bindl (SES Advisory Board & Founder and CEO Refined Labs GmbH) gave some pointers as how to do this at SES London today.
More information: http://community.microsoftadvertising.com/blogs/advertiser/archive/2011/02/23/ses-london-top-tips-to-take-your-pay-per-click-account-to-the-next-level.aspx
02/22/2011
SES New York focuses on Latino online market
The Search Engine Strategies (SES) New York conference is taking place March 21-25, 2011 at the Hilton in New York City. Prominent experts in the Latino marketing community will participate in sessions and panels specifically addressing the U.S. Hispanic and Latin American markets. Programmed by LatinVision Media Inc., “Focus Latino” Track is scheduled for Wednesday, March 23. The keynote address will be delivered by Mark Lopez, Head of U.S. Hispanic Audience at Google.
More information: http://www.wiredlatinos.com/events-2/ses-new-york-focuses-on-latino-online-market/
02/22/2011
SES London 2011 Keynote Speaker Jeffrey Hayzlett Gives
Jeffrey Hayzlett, the author of "The Mirror Test: Is Your Business Really Breathing?", was the keynote speaker at SES London, which was held at the Queen Elizabeth II Conference Centre on Tuesday, 22 February, 2011. And Mike Grehan, Global Vice President of Content for SES, Search Engine Watch, and ClickZ interviewed Hayzlette following his keynote.
Hayzlett and Grehan discuss "the 118" -- or elevator pitch -- for search and social marketing.
More information: http://www.youtube.com/watch?v=zsYS2mO_HoQ
01/07/2011
Win SES London tickets with your Christmas Crap
SES London is just around the corner (22-24th February)and as official, associated sponsors; the SEO Chicks have a little Christmas love for you.
More information: http://www.seo-chicks.com/1946/sescrapmas.html
01/07/2011
SES London 2011: Preview
Today Incisive Media announced SES London 2011 agenda. So far it is indeed February 22, 23 and 24, 2011. I myself along with Frankwatching colleague George Toonders will be providing a nice report of the days and sessions.
More information: http://www.frankwatching.com/archive/2010/12/10/ses-london-2011-vooruitblik/
11/23/2010
4 Questions with Avinash Kaushik: Kick-Ass Web Analytics
Avinash Kaushik is a best-selling author, co-founder of Market Motive Inc. and is the analytics evangelist for Google. You can catch Avinash as a keynote speaker for the upcoming SES Conference in Chicago on October 19. I was very fortunate to grab some of Avinash’s time to answer a few questions on the minds of search marketers relating to Web analytics. Enjoy this insightful interview!
More information: http://www.bruceclay.com/blog/2010/10/four-questions-avinash-kaushik/
11/02/2010
Driving real results with YouTube: Questions for aimClear’s Marty Weintraub
In advance of SES Chicago 2010 conference, SmartBrief's Rob Birgfeld had the opportunity to ask aimClear President Marty Weintraub some questions about taking advantage of YouTube.
More information: http://smartblogs.com/socialmedia/2010/10/04/driving-real-results-with-youtube-questions-for-aimclears-marty-weintraub/
11/02/2010
SES: How Online Media is Revolutionizing the Coverage of Sports
Exclusive email discussion with Simon Heseltine, the Principal Marketing Manager for the News & Information division at AOL Inc, working on sites such as FanHouse.com Aolnews.com and PoliticsDaily.com from their Dulles, VA location.
More information: http://www.chicagonow.com/blogs/chicago-sports-guru/2010/10/ses-how-online-media-is-revolutionizing-the-coverage-of-sports.html
10/26/2010
Searching for customers at SES Chicago - First Business report on small business and search marketing
First Business features a story on how small businesses are using the Internet to find more customers. Included is coverage of SES Chicago 2010, and Mike Grehan, Incisive Media, discussing the impact social media applications are having on search engines.
More information: http://www.firstbusinessnews.com/videos.php?video=15a41fabb7b54e44b62489fc1719d8b4
10/25/2010
Matt McGowan interviewed on FIRST Business
Angela Miles, FIRST Business, interviews Matt McGowan, Managing Director, North America, Incisive Media on the subject of using social networking to secure employment.
More information: http://www.firstbusinessnews.com/videos.php?video=d9910090eb234e73883b943d72f2079e
10/25/2010
Ogilvy PR's interview with Robert Murray, iProspect, on the future of search
Brian Camen, contributor to Ogilvy PR's 360 Digital Influence blog, features interview with Robert Murray, iProspect, in advance of SES Chicago 2010 on the subject of the future of search marketing.
More information: http://blog.ogilvypr.com/2010/10/ses-chicago-the-future-of-search/
06/11/2010
Tell All Q&A; With Google’s Maile Ohye – SES Toronto Keynote
Maile Ohye, Senior Developer Programs Engineer, Google delivered the morning keynote on day two of Search Engine Strategies Toronto. Maile discussed Google’s approach to helping site owners and shared answers to burning questions from the moderator and audience.
More information: http://www.toprankblog.com/2010/06/google-maile-ohye-ses/
03/15/2010
SES New York 2010 - Interview of Matthew Brown, NY Times
An interview with Matthew Brown - Director of Search Strategy, New York Times with some great insight on news search optimization
More information: http://www.webanalyticsworld.net/2010/03/matthew-brown-ny-times-ses-new-york.html
03/03/2010
SES New York 2010 Preview: Google Analytics Evangelist Avinash Kaushik
Avinash Kaushik, Analytics Evangelist for Google and co-founder of Market Motive Inc., speaks with host Bryan Eisenberg about his upcoming SES New York 2010 presentation entitled Be Awesome: Ideas for Approaching Search Analytics Differently.
More information: http://www2.webmasterradio.fm/search-engine-strategies-conference/2010/ses-new-york-2010-preview-google-analytics-evangelist-avinash-kaushik/
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Byron Gordon
VP, Social Media Marketing Programs
SEO-PR
415-643-8947
byron.gordon@seo-pr.comGreg Jarboe
SEO-PR
978-549-9537
greg.jarboe@seo-pr.comAmy Xu
Marketing Manager
Incisive Media
646.736.1847
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