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ClickZ's International Marketing Forum Scheduled for Connected Marketing Week on August 20, 2010

Features Global Marketing in a Digital World Workshops and Panels with International Marketing Experts

NEW YORK, NY, August 10, 2010 - ClickZ announced today that the International Marketing Forum will be taking place during Connected Marketing Week in San Francisco on Friday, August 20. This forum focuses on global marketing and features sessions on social media, mobile technology and search engine marketing as applied to international markets. Connected Marketing Week is being held throughout the week of August 13, 2010.

The ClickZ International Marketing Forum, which will take place at the San Francisco Marriott from 9 a.m. to 5 p.m., will open with a joint-keynote speech by Bill Hunt, president of Back Azimuth Consulting, and Crispin Sheridan, senior director of search marketing at SAP, and will close with a keynote by Google's Avinash Kaushik.

"As the world gets smaller, knowing how to work in different markets worldwide has become crucial to connected marketing. It's important to know the ins and outs of international marketing and that's exactly what attendees are going to be immersed in at Connected Marketing Week as a whole and the ClickZ International Marketing Forum in particular," said Hunt. "If you are involved in international marketing with Asia-Pacific and Latin American targets, the International Marketing Forum will help you enrich your marketing program."

Hunt and Sheridan's joint keynote, entitled "A Blueprint for Global Marketing in a Digital World," will be an overview of what is important to know when moving into a global market. This will be followed by three panels focused on mobile marketing, search marketing and social media in the international arena.

Search Marketing: 10:30 a.m. to12 p.m.

The Search Marketing panel, moderated by Anne Kennedy, international search strategist, examines key points in regard to paid search advertising and search engine optimization in the context of multiple key international markets.

Social Media Marketing: 1 p.m. to 2:30 p.m.

Motoko Hunt, president of Japanese Search Marketing Strategist at ajpr.com, will moderate a talk with Kavita Jhunjhunwala, director of Web Spiders India, during this session. It provides an overview of international social networks and their audiences and how to approach these channels in emerging and established markets, so as to avoid an embarrassing faux pas.

Search Around the World: 2:30 p.m. to 4 p.m.

As moderator, Adaline Lau, ClickZ Asia editor, will lead a discussion with a group that includes - among others - David Boronat, founding partner of Multiplica, which specializes in the Latin American markets. The session explores the most relevant marketing channels in each global region with focus ranging from search, mobile, display advertising and social media.

The day-long forum will close with a keynote entitled "An Audience with...Avinash Kaushik" at 4:15 p.m. He will take the stage for an open Q&A forum to share his global experience in analyzing data on an international level. Cocktails will be available and attendees are welcome to ask questions of Kaushik.

Attendees can register for the International Marketing Forum here.

Connected Marketing Week

The inaugural Connected Marketing Week is a gathering of interactive marketing events aimed to educate marketers on every aspect of the digital industry. It was announced this week that VeriSign has signed on as a sponsor of Connected Marketing Week.

Because marketing today requires an advanced understanding of how consumers and audiences are connecting, sharing their passions and influencing others, the program for Connected Marketing Week contains presentations and panels focused on the basics, such as pay-per-click (PPC) and search engine optimization (SEO), and newly designed sessions exploring the search and social media convergence. In addition to thousands of attendees, over 100 companies will be exhibiting their latest products, services and technologies.

For more information on the festival of events during Connected Marketing Week, visit


About ClickZ
Incisive Media's ClickZ is a unique resource for digital marketing news, information, commentary, advice, opinion and research. Other Incisive Media resources include SES , a leading global conference and training series focused on search engine marketing, and Search Engine Watch, which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk and Search Engine Strategies. For more information, visit www.incisivemedia.com.

Posted by: Matt McGowan on Aug. 10, 2010 | Permalink
Categories: Press Releases

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