Watch interviews from last year's Search Engine Strategies conference in New York. The next SES New York event will take place March 22-26, 2010.

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SES Search Engine Marketing (SEM/SEO) Training

These workshops provide the practices, applications, and hands-on exposure you need to become (and remain!) a top performer in your field. This in-depth training in a small class setting ensures that your instructor is accessible for informal one-on-one or small group discussions. Whether you are a consultant, site designer, website owner, or in-house marketing professional, this is an opportunity to experience firsthand the latest developments in search engine strategy. Regardless where you are in the SEO & SEM process, you will leave these intensive workshops with the necessary skills to improve your business results and take your search engine marketing to another level.

Call to Action Workshop - Conversion Optimization Training
Time:Part 1 - 8:00am-12:00pm, Part 2 - 1:00pm-5:00pm
Instructors:Bryan Eisenberg,

Landing page optimization and conversion rate improvements are no longer simply buzzwords. The rising cost of driving online traffic means marketers are paying more for less return on their ad dollars.

To keep up, online marketers must roll up their sleeves and dive into conversion optimization. Optimizing your landing pages and your website is a proven means of increasing your conversion rates and realizing improved ROI.


Description (cont'd):

The Call to Action Workshop includes the information you need to know to achieve dramatic results from your online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this training will be your own Call to Action. This workshop will demonstrate how these skills are essential for building a user-friendly, search-friendly, and persuasive site that converts visitors into buyers.

Who should attend?

Everyone from beginner to experienced optimizer will benefit from this training.

What will I Learn?

The Call to Action Workshop will help you understand the roles of web analytics, web design, usability, social media, information architecture and search engine optimization in the context of conversion rate marketing.

Bring your laptop - you'll want to work on your Website at the seminar

About the Instructor:
Bryan Eisenberg Bryan Eisenberg
SES Advisory Board and NYTimes Bestselling Author

Bryan Eisenberg is the co-author of the Wall Street Journal, Amazon and New York Times bestselling books "Call to Action", "Waiting For Your Cat to Bark?" and "Always Be Testing". Bryan has been the keynote speaker for Search Engine Strategies,, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, SEM Konferansen Norway, and the Canadian Marketing Association. He is also the co-founder and Chairman Emeritus of the Web Analytics Association. Bryan serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies.

Bryan Eisenberg is the recognized authority and pioneer in improving online conversion rates, Persuasion Architecture, and persona marketing. Bryan was recently recognized by eConsultancy members as one of the top 10 User Experience Gurus.

Social Media - Planning Strategy, Monitoring & Measuring Your Way to Success
Instructors:Liana Evans, Director of Social Media, Serengeti Communications
Nathan Linnell, Director of Analytics, Serengeti Communications

This session takes you beyond the fundamentals of understanding just what social media is. If you've got the grasp of what Twitter, Facebook, YouTube, Flickr and Linked In all are, then you are ready for the next step. That next step is all about Strategy, Monitoring and Measuring.


Who should attend?

All levels of Search Engine Marketers who utilize Social Media.

What will I Learn?

Students in this workshop will learn the key, fundamental, success driven points behind the following:

Do you really know where your audience is hanging out and having conversations about things in your industry or about you and your products/services? If you don't you are basically just blindly throwing darts at a dartboard, praying to hit the bull's-eye. If you are just implementing social media marketing tactics like submitting articles to Digg, photos to Flickr, videos to YouTube or bookmarks to Delicious, you don't have a strategy at all and you are basically not doing a whole lot to help your bottom line of your marketing indicatives.

How do you know what is being said about you? What exactly does the conversations that are going on mean? Who are the influencers you need to deal with? All of this can be discovered through monitoring social media. From buzz tracking to sentiment analysis, monitoring social media is another key factor to finding success in your social media marketing plan.

When it comes to social media marketing, there's a whole other realm of measurement that needs to go on that goes way beyond just "hits" to a website. Being able to understand what exactly your audience is doing in social media and combining that with setting attainable goals is another key building block to success in social media. Understanding how to tie back your social media goals to the information your website is collecting is also just as important to your social media marketing plan.
In this four hour session, attendees will learn how to research, plan, monitor and measure their way to successful plans in social media marketing. Understanding that social media moves well beyond just keywords, attaining links and search engine rankings and being able to sell a strategy to C-Level management is crucial to any company wanting to implement a social media strategy - this session is designed to address just those topics.

About the Instructors:
Liana Evans Liana Evans
Author and Co-Founder & CEO
LiBeck Integrated Marketing

Liana "Li" Evans is the author of the social media marketing book, "Social Media Marketing: Engaging Strategies for Facebook, Twitter & Other Social Media" and she is the Co-Founder and CEO of LiBeck Integrated Marketing. Li is an established online marketing industry veteran with over 15 years experience specializing in Search Marketing and Social Media Marketing. Her deep technical background combined with a public relations background enables her to partner with clients for establishing successful online marketing campaigns that combine cross channel tactics cohesively.

Li was the Search Engine Optimization (SEO) and Social Media Marketing architect for such companies as QVC, Comcast (Fancast) and several other different sized companies. Her wealth of knowledge in dealing with large e-commerce and content sites allows her a wider perspective into what it takes to launch successful marketing campaigns in the online space.

Nathan Linnell
Director of Analytics
Serengeti Communications

Nathan Linnell is the Director of Analytics at Serengeti Communications, a Washington, DC based marketing consulting firm that helps equip organizations with the tools, data, insights, and skills to execute high ROI digital marketing programs.

Nathan began his career in digital marketing working as a PPC search manager before moving into web analytics. In his current role, he oversees the measurement, analysis, and optimization of all digital marketing efforts, with a special focus on integrated social media measurement.

Nathan graduated with honors from the University of New Hampshire with a Bachelors in Business Administration and Marketing and a minor in Economics.

How to Create a Successful SEO In-House Program
Instructor:Jessica Bowman, SEO Strategist and in-house SEO Expert,

This session strikes a great balance between workshop and training and allows you to create a game plan to take SEO to the next level, make SEO a higher priority at your company, scale SEO across a multi-division organization and get SEO integrated into the development life cycle. We will explore how enterprise-level companies succeed at in-house SEO so that you can do the same. You will receive tangible advice from an in-house expert and leave with an actionable roadmap for how to create a sustainable, successful in-house SEO program.


Who should attend?
  • Enterprise-level companies who want to streamline their in-house SEO and take it to the next level
  • Any SEO that is experiencing pushback and challenges from other departments
  • Anyone who needs actionable advice for how big brands succeed at in-house SEO

As you are guided through real life scenarios and candid examples of what works and what doesn't, you'll identify a very clear and tailored list of actions to take your in-house SEO program to the next level.

You get advice from an in-house advocate that has run SEO programs for large enterprise level organizations, combined with solutions to the challenges that only come from years of experience doing in-house SEO.

You will walk away understanding how to better integrate SEO into the development life cycle, how to get people helping you execute SEO, how to overcome internal politics and barrier, and how to scale SEO in a way that is sustainable.

What will I Learn?
  • Tangible SEO and organizational tactics that enterprise-level companies use to create sustainable and scalable in-house SEO programs
  • How and where to get the right support, buy-in and champions who can actually help move your program forward
  • The in-house SEO Program Life Cycle, where you are today, and the steps you need to take to get your SEO program to the next level
  • Where SEO needs to be involved in the development life cycle, and how to make the right process changes
  • 80/20 Rule of in-house SEO to understand what your workday should look like
  • 90/10 Theorem and how you can use it to get IT to understand why SEO needs to be involved in every project.
  • What needs to go in your internal Public Relations campaign to get SEO top of mind and high on the priority list
  • How to utilize existing non-SEO staff to help you execute SEO tactics so that you can focus more time on executing the strategy and less time doing things like page title tags, header tags and ALT text.
  • When to bring in a consultant, and when you don't need one.
What will I Leave With?
  • Checklists of what successful in-house SEOs do on a daily, weekly, monthly, quarterly and annual basis
  • Sample SEO Public Relations campaign to sell SEO internally
  • Specific tactics for scaling SEO across large sites and multiple divisions utilizing page templates, your CMS, QA Testing team and more.
  • A clear list of next steps that you will take to get your SEO program moving forward, faster.
About the Instructor:
Jessica Bowman Jessica Bowman

Jessica Bowman is a leading advocate for in-house SEO and is known for creating innovative and advanced, sustainable and scalable in-house SEO Programs.

Jessica comes from an IT background, which gives her a different perspective than many search marketers on how to execute SEO by integrating into existing systems and business processes. Her diverse experience in project management, website usability, and process analysis gives her the insight to ask the right questions, in the right order to identify the best approach for implementing SEO at your company.

Jessica's specialty is to come in and figure out what a company needs and doesn't need, identify where the focus should be, point out what isn't worth the effort, and take action to start accomplishing SEO. A long-time advocate of in-house SEO, Jessica leverages your existing resources and talent to produce the maximum return on SEO investment.

Bill LeakeEvery other event I've been to this year has had lower attendance than last year. If this was the case for SES New York 2009, it certainly wasn't evident to me. The halls were filled with people, the exhibit hall was filled with people, and the sessions were jam-packed with folks asking great questions. It feels like, if folks are indeed having to narrow the events they go to this year, they are concentrating on SES as a 'must-do' not a 'might-do'.
—Bill Leake, CEO of Apogee Search

As a small business, I just recently began promoting my product via search engines. After attending your SES show in New York, I have a whole new outlook and an attainable approach to boosting my presence and ultimately my ROI. I had no idea that by attending the seminars I would learn so many tricks of the trade and that so many free tools were available online. The energy and knowledge of the speakers, panelists and moderators was informative and enlightening. Your show also helped me to realize/confirm all the things I was doing right. Thank you for such a comprehensive show. I will see you next year as I recognize how important it is to keep up with this changing industry.
—Andrea Friedland,

Marc PoirierSES New York 2009 was by far the best search engine marketing show I've been to in 4 years - and I go to them all! Kudos for a great event!
—Marc Poirier, Co-Founder & CMO of Acquisio

SES Magazine
View latest issue:
SES Magazine July 2011 - San Francisco Preview
San Francisco Preview 2011
Who should attend?
Marketing Team:
Marketing Manager/Director
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
Executive Director, IT
Web Developer
Web Designer
IT Project Manager

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