Toronto

Online marketing pioneer Tara Hunt is a leading authority on online communities—how they are our changing culture and how businesses can adapt effectively to this new environment.

She specializes in community marketing—delighting and enchanting the people in the communities a company serves through product, communication and experience.

Community marketing is not about pushing messages or creating strong brands, but building relationships and engaging communities. Tara is an expert in using the tools and the opportunities of the participatory web to create and improve business relationships of all kinds.

Tara is the author of The Whuffie Factor: Using the Power of Social Networks to Build Your Business (due in April-09), an insightful and practical guide to connecting with the online communities that matter to your business in ways that enrich you both.

Tara Hunt is co-founder and Chief Marketing Officer of Citizen Agency, an Internet consultancy specializing in community-centric strategies around product research, design, development and marketing.

She has 11+ years experience in web design, 8 years in online marketing and 4+ years of blogging (horsepigcow.com). She is a frequent speaker on the subject of marketing and community building at technology conferences, including Mesh, the Future of Web Apps, ETech and Web 2.0 Expo.

Tara was named by Fast Company to their list of the Most Influential Women in Technology.