To ensure you are notified of future "Search Engine Strategies" events.
The Premier Event for Search Engine Marketing & Optimization
Conference at a Glance
SES TRAVEL 2007 - Seattle, WA
FOCUS: Search engines have both "organic listings" that are generally free in nature and "paid listings." Sessions with an ORGANIC focus are designed for those who wish to do better in "natural" or "organic" listings. Sessions with an AD focus deal especially with paid ad listings.
| Day 1 - Thursday, July 26, 2007 | ||
8:00am - 5:00pm |
Registration |
|
8:00 - 9:00am |
Morning Coffee |
|
| Setting Sail with SEM (Track A) |
Travel Industry Issues (Track B) |
|
9:00-10:15am |
Designing for the Senses & Search Focus: Organic |
The Travel Landscape: What's on the Horizon Focus: Both |
10:15-10:45am |
Morning Coffee Break |
|
10:45am-12:00pm |
Who, What, Where, When: Focus: Both |
Mega Properties: Managing Large Scale SEM Campaigns Focus: Both |
12:00 -1:15pm |
Networking Lunch |
|
1:15-2:30pm |
Travel Writing & Content Creation Focus: Organic |
Ads Gone Wild: Big Budgets, High Bids & Harnessing ROI Focus: Ads |
2:30-3:00pm |
Afternoon Refreshment Break |
|
3:00-4:15pm |
Start Small, Win Big in Paid Search Focus: Ads |
Meet the Travel Search Engines Focus: Both |
4:15-4:30pm |
Session Interval |
|
4:30-5:15pm |
Keynote Address: Nancy Ramamurthi, Chief Marketing Officer, SideStep.com |
|
5:15pm-6:15pm |
Reception |
|
| Day 2 - Friday, July 27, 2007 | ||
8:00am – 5:00pm |
Registration |
|
8:00 – 9:00am |
Morning Coffee |
|
| Book 'em, Danno (Track A) |
Travel Industry Issues (Track B) |
|
9:00-10:15am |
Dabbling in Demographics: Targeting Your Niche in SEM/Social Media Focus: Both |
Pack Your Tool Bag: Widgets, APIs, Maps & More Focus: Both |
10:15-10:45am |
Morning Coffee Break |
|
10:45am-12:00pm |
Tire-Kicker or Taker? Conversion Workshop Focus: Both |
Travelers Talk: Spotlight on Social Media Focus: Organic |
12:00 -1:15pm |
Networking Lunch |
|
1:15-2:30pm |
Rise to the Top: Organic SEO Tricks of the Trade Focus: Both |
They Said What About Us? Focus: Both |
2:30-3:00pm |
Afternoon Refreshment Break |
|
3:00-4:15pm |
Tracking Travel Conversions: Tougher Than You Think Focus: Both |
Convergence: How Local, Mobile & Travel Search Come Together Focus: Both |
4:15-4:30pm |
Session Interval |
|
4:30-5:30pm |
Take Me Away: Conference Wrap-Up |
|
For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.
For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.
Please Note:
Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this program. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker.
Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions.
Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee.
Audio and/or Video Taping is prohibited without the prior permission of the organizers.
Event Hours:
Registration Hours
July 26: 8:00am - 5:00pm
July 27: 8:00am - 5:00pm
Conference Hours
July 26: 8:00am - 5:15pm
July 27: 8:00am - 5:30pm
Expo Hall Hours:
July 26: 10:00am - 6:15pm
July 27: 10:00am - 3:00pm
Media Sponsor:
Association Sponsors:
News Distribution Service:
Hosted By:
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