Profile

Duane Forrester,
Manager of Search Marketing,
SportsDirect Inc.

Duane Forrester has worked for the last 6+ years in online marketing. Prior to that, it was 6 years in marketing for casinos owned by Caesars Palace. A history in direct mail and onsite event planning and marketing led to online media buying, pay-per-click advertising, e-mail advertising and, you guessed it, search engine optimization. Today Duane’s focus is split between his in-house SEM efforts for his company’s growing list of sites and exploring new opportunities in the video and broadcast areas. McGraw-Hill recently extended a book deal to Duane, which should see his book in stores by the Fall of 2007.

Duane works for the leading sports media content publisher in North America – www.sportsdirectinc.com. From time to time he also takes clients of his own to help with their SEM efforts.

Throughout the day you’ll find Duane posting at www.searchengineforums.com, http://forums.searchenginewatch.com/ and http://www.smallbusinessbrief.com/forum/index.php? as SportsGuy. He also writes for Search Engine Watch from time to time on In-House SEM topics.

Duane is currently the Co-Chairman for the In-House Search marketers Committee with SEMPO (Search Engine Marketing Professionals Organization) and is sitting on their Board of Directors for the 2007/2007 session. He also speaks at conferences about in-house and SEM strategies and planning.