Linking Track
Linking Strategies
How far is too far in optimizing your internal link structure? If you operate a network of sites, can natural interlinking be perceived as link spam? How should you handle affiliate links? Advanced linking issues like these and more will be explored during this session. This session is designed for experienced marketers. Beginners should only attend if they've gone through the Link Building Basics session earlier in the conference.

Organic Track
Content Is King!
Content, content, content! That's all you've heard from speakers throughout the show -- that good content is crucial. But what exactly is good content? This session looks at how to go beyond selling. Offering useful, substantial information can be a key to long-term success with search engines and visitors. We'll show you good content to help you visualize what you should be building.

Vertical Track
Search & Regulated Industries
Involved in pharma? Gambling? Alcohol sales? Run a medical site? Offering legal advice? Chances are, you have to deal with regulations from the government, from search engines or from your own company about what you can and cannot say on your site and in your ads. How can you stay within the rules yet not compromise your search marketing campaign? This session explores the issues.

Agencies Track
Ad Agencies: Understanding The Search Difference
Those from traditional ad agencies sometimes have difficulty understanding the unique nature of search and how it taps into expressed desires, rather than tries to build desire. This session contrasts search against traditional ads, to help those from agencies adjust better to the search space.

Clinics Track
Site Clinic
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines. It happens at the end of Day 3 and twice on Day 4. Attend whatever session is most convenient!

Linking Track
Link Baiting & Viral Search Success
What better way to get links than by doing something that makes people feel compelled to link to you? That's link baiting -- coming up with an idea, a service, even a controversy -- that gets people talking and linking your way. A viral campaign is similar -- a program, a system or an encouragement that gets people linking to you over time. This session is designed for experienced marketers. Beginners should only attend if they've gone through the Link Building Basics session earlier in the conference.

Organic Track
Usability & SEO: Two Wins For The Price Of One
Build a user-friendly site and chances are you've also built a search engine friendly site. Learn how good usability can help your human visitors plus bring in the search traffic.

Vertical Track
SEM For Non-Profits & Charities
Can search drive donations to your cause? What special strategies and tips should non-profits and charities consider when approaching search marketing? Are there any benefits or freebies open to you in the search world, based on your status? Learn more at this session.

Agencies Track
Outsourcing Anonymous: Why To Admit You Hired An SEM Firm (Or Not)
Ad agency execs speak candidly about their experiences working with search marketing firms. From transparent parternships to white label solutions, this session will reveal how to successfully partner, from an ad agency point of view.

Clinics Track
Ad Copy & Landing Page Clinic
This clinic will examine actual ads and landing pages offered up by volunteers from the audience, suggesting changes that may improve clickthrough and conversion.

Linking Track
Search Engine Q&A On Links
Have questions about links? In this session, search engine representatives provide answers to the audience. Be sure to have prepared yourself by attending other link-oriented sessions earlier in the conference.

Organic Track
CSS, AJAX, Web 2.0 & Search Engines
As the web moves into its second generation, sites are making more use of CSS, AJAX and other advanced and interactive design techniques. But how are the largely Web 1.0 search engines reacting to these, from an SEO perspective. This session explores issues and solutions.

Sponsored Session
TBA
 

Agencies Track
SEM Agencies: Working With Ad Agencies
Despite the acquisitions, there remain plenty of pure play SEM shops that stand independent from traditional ad agencies. This session looks at how SEM firms can survive and thrive in the ad agency world through partnerships, coexisting and other means.

Clinics Track
Site Clinic
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines. It happens at the end of Day 3 and twice on Day 4. Attend whatever session is most convenient!