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The Premier Event for Search Engine Marketing & Optimization
Conference at a glance
Search Engine Strategies – Italy 2007
See below for explanation of 4 STAR RATED!, NEW! & other notations
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| 7:30am–7:00pm | Registration | |
| 8:00am–9:00am | Morning Coffee | |
| Fundamentals Track | Advanced Track | |
| 9:00am–9:05am | Introduction to Search Engine Marketing 4 STAR RATED! FOCUS: Both SKILL: Basic |
Creating Compelling Ads 4 STAR RATED! FOCUS: Ads SKILL: Advanced |
| 9:50am–10:00am | Intercession Break |
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| 10:00am–10:30am | Keynote |
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| 10:30am–11:00am | Intercession Break |
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| 11:00am–12:00pm | Search Engine Friendly Design 4 STAR RATED! FOCUS: Organic SKILL: Basic |
SEM Campaign & Project Management NEW FOR MILAN! FOCUS: Ads SKILL: Advanced |
| 12:00pm – 1:15pm | Networking Lunch/Visit Exhibit Hall | |
| 1:15pm–2:30pm | Buying Search Engine Advertising 4 STAR RATED! FOCUS: Ads SKILL: Basic |
Meet the Crawlers 4 STAR RATED! FOCUS: Organic SKILL: Basic |
| 2:30pm–3:00pm | Afternoon Break in Exhibit Hall | |
| 3:00pm–4:15pm | Search Term Research & Targeting 4 STAR RATED! FOCUS: Both SKILL: Basic |
Multi–Country Campaign Management 4 STAR RATED! FOCUS: Both SKILL: Any |
| 4:15pm–4:30pm | Intercession Break | |
| 4:30pm–5:45pm | Linking Strategies 4 STAR RATED! FOCUS: Organic SKILL: Any |
Converting Visitors into Buyers NEW FOR MILAN! FOCUS: Both SKILL: Any |
| 5:45pm–7:00pm | Networking Reception in the Expo Hall | |
| 8:00am–4:30pm | Registration | |
| 8:00am–9:00am | Morning Coffee | |
| Search Marketing Tactics Track | Forums & Issues Track | |
| 9:00am–10:15am | Landing Page Testing & Tuning NEW FOR MILAN! FOCUS: Ads SKILL: Any |
The Search Landscape NEW FOR MILAN! FOCUS: Both SKILL: Any |
| 10:15am–10:45am | Morning Coffee Break in Exhibit Hall | |
| 10:45am–12:00pm | Putting Search Into The Marketing Mix NEW FOR MILAN! FOCUS: Both SKILL: Any |
Organic Listings Forum 4 STAR RATED! FOCUS: Organic SKILL: Advanced |
| 12:00pm–1:15pm | Networking Lunch/Visit Exhibit Hall | |
| 1:15pm–2:30pm | Writing for Search Engines NEW FOR MILAN! FOCUS: Organic SKILL: Any |
Search Advertising Forums 4 STAR RATED! FOCUS: Ads SKILL: Advanced |
| 2:30pm–3:00pm | Afternoon Break in Exhibit Hall | |
| 3:00pm–4:15pm | Measuring Search Marketing Success 4 STAR RATED! FOCUS: Both SKILL: Advanced |
RSS, Blogs & Search Marketing 4 STAR RATED! FOCUS: Both SKILL: Any |
| 4:15pm–4:30pm | Intercession Break | |
| 4:30pm–5:45pm | European Search Marketing Case Studies 4 STAR RATED! FOCUS: Both SKILL: Any |
Auditing Paid Listings & Click Fraud Issues NEW FOR MILAN! FOCUS: Organic SKILL: Advanced |
4 STAR RATED sessions are those that were evaluated as good or excellent by attendees at previous conferences.
NEW FOR MILAN! are sessions not previously held at Search Engine Strategies or which feature substantially new content or changes from any previous show.
FOCUS: Search engines have both "organic listings" that are generally free in nature and "paid listings." Sessions with an ORGANIC focus are designed for those who wish to do better in "natural" or "organic" listings. Sessions with a AD focus deal especially with paid ad listings.
SKILL: BASIC sessions are especially suitable for those new to search engine marketing, though even advanced people might find them helpful.
ADVANCED sessions are for those who already have some experience with search engine marketing. They are not designed for beginners. ANY sessions are those suitable for any skill level. They generally feature some introductory presentations, with more advanced topics covered during Q&A.
For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.
For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.
Please Note:
Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this program. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker.
Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions.
Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee.
Audio and/or Video Taping is prohibited without the prior permission of the organizers.
Registration Hours
May 29: 7:30am - 7:00pm
May 30: 8:00am - 4:30pm
Conference Hours
May 29: 9:00am - 5:45pm
May 30: 9:00am - 5:45pm
Expo Hall Hours:
May 29: 10:30am - 7:00pm
May 30: 10:15am - 3:00pm
Some of the organizations that have sent delegates to previous SES events:
1800flowers.com
Amazon.com
American Heart Association, Ntl Ctr
Bose Corporation
drugstore.com
Ebay
Edmunds.com, Inc
eLUXURY
Experian
Goldman Sachs
Hallmark Flowers
HarperCollins Publishers
Hewlett-Packard
Hewlett-Packard
Intel Corporation
LowerMyBills.com
Macy's
NewCars.com
Nielsen Technical Services
Office Depot
Overstock.com
Plantronics
Simon Pearce Glass
Social Law Library
Super Warehouse
The Children's Place
The Coca-Cola Company
The Vermont Country Store
Timberland
Travelocity.com
Walmart.com
Zappos.com