The Premier Event for Search Engine Marketing & Optimization
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 April 25-26, 2006 • Metro Toronto Convention Centre (North Building) • Toronto, Canada*

			
Event Hours:
Registration Hours
April 25: 8am - 7pm
April 26: 8am - 4:30pm
Conference Hours
April 25: 9am - 5:45pm
April 26: 9am - 5:45pm
Exhibit Hall Hours
April 25: 10am - 7pm
April 26: 10am - 3pm

Premier Plus Sponsor:

Premier Sponsors:
Google
Search Engine People
Analyst Sponsor:
Official News Distribution Service:
Business Wire
VPO
The Official SES Internet Radio Station:
WebmasterRadio.FM
Hosted By:
Search Engine Watch
ClickZ

Agenda* - Wednesday, April 26, 2006
Day 2 - Conference & Exhibit Hall

Exhibit Hall Hours: 10:00am - 3:00pm
8:00am - 4:30pm Registration
9:00am - 10:15am Attendees may choose to attend one of the three sessions offered during this time.

Organic Track
Successful Site Architecture

Learn to successfully architect your site for search engines and how specific page elements and design technologies may impact your ability to gain good organic listings. Covers topics such as directory and file structure, server-side includes (SSIs), 404 error trapping, java-script, robots.txt use, frames, secure area usage, and much more. Toward the end of the session, volunteers from the audience will have their sites examined to see how changes could be made to their site architecture and design to increase search engine traffic, as time allows It's highly recommended for those new to search engine marketing to have previously attended the "Search Engine Friendly Design" session.
Moderator:
Gord Hotchkiss, President and CEO, Enquiro
Speakers:
Keith Hogan, Director of Program Management, Search Technology, Ask.com
Geoff Karcher, Owner & President, The Karcher Group
Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com

Search Advertising Track
Perfecting Paid Listings

Paid placement ad programs make it easy to rank well in search engines, but managing hundreds of listings by hand can be a time-consuming and expensive process. This session covers tools that help you close bid "gaps" and measure return on investment (ROI) from your paid listings. It also covers reasons to test different creative, to consider your "landing" pages carefully and other tips. NOTE: The session is designed for those who are already familiar with how paid placement works.
Moderator:
Andrew Goodman, Principal, Page Zero Media Inc.
Speakers:
Matt Kain, SVP, Operations, International, 24/7 Real Media
Sarah Oldford, Associate Account Strategist, Google Canada
Matt Van Wagner, President, Find Me Faster

Forums & Clinics Track
Site Clinic

This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines.
Moderator:
Ian McAnerin, CEO, McAnerin Networks Inc.
Speakers:
Jake Baillie, President, TrueLocal
Christine Churchill, President, KeyRelevance
Jim Hedger, News Editor, StepForth
Kaushal Kurapati, Senior Search Product Manager, Ask.com

10:15am - 10:45am Morning Coffee Break
10:45am - 12:00pm Attendees may choose to attend one of the three sessions offered during this time.

Organic Track
Link Strategies

Effective linking is crucial, but linking strategies that once worked may not be the way to go in 2006. This session will explore issues such as whether you should buy or sell links, how far is too far in optimizing your internal link structure, and if you operate a network of sites, can natural interlinking be perceived as link spam.
Moderator:
Chris Sherman, Executive Editor, SearchEngineWatch.com
Speakers:
Rae Hoffman, Principal, Sugarrae Internet Consulting
Keith Hogan, Director of Program Management, Search Technology, Ask.com
Jeff Quipp, Founder & President, Search Engine People
Eric Ward, CEO, EricWard.com

Search Advertising Track
Targeting Search Ads By Demographics & Behavior

The days of targeting searchers only via keywords are coming to an end. Now search engines are giving you the ability to target searchers by age, gender and other demographics. In addition, search profiling makes it possible to target searchers with ads long after they've done a particular search. Say someone searches for information about a new car. New programs allow you to show them ads based on that search behaviour days after the initial query was done. Learn more about products and strategies, in this session.
Moderator:
Andrew Goodman, Principal, Page Zero Media Inc.
Speakers:
Jason Dailey, Search Media Strategist, MSN
Kevin Lee, Executive Chairman and Co-Founder, Did-it.com
Jennifer Slegg, Owner, JenSense.com

Forums & Clinics Track
Organic Listings Forum

This moderator-led session allows the audience to share tips, tools, techniques and raise questions relating to free "organic" listings in search engines and hear advice from other attendees. As there's no set agenda, this is an ideal session to discuss any major, recent changes with organic listings.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Rand Fishkin, CEO, SEOmoz.org
Mikkel deMib Svendsen, CTO, RedZoneGlobal
Todd Friesen, Director of Search Engine Optimization, Range Online Media
Dan Skeen, Director of Search Engine Marketing, Quarry Integrated Communications

12:00pm - 1:15pm Networking Lunch
1:15pm - 2:30pm Attendees may choose to attend one of the three sessions offered during this time.

Organic Track
Meet the Crawlers

Representatives from major crawler-based search engines discuss their services and take questions from attendees.
Moderator:
Chris Sherman, Executive Editor, SearchEngineWatch.com
Speakers:
Stephen Evans, Manager, Information Services & Merchant Platform, MSN Canada
Kaushal Kurapati, Senior Search Product Manager, Ask.com
Andy Renieris, Product Manager, Yahoo! Canada Search
Shiva Shivakumar, Google Distinguished Entrepreneur, Google

Search Advertising Track
Converting Visitors Into Buyers

Getting visitors to your web site is only half the battle. To be victorious, you need them to convert into customers by making purchases, signing up for services or fulfilling whatever are your goals. Learn about making this conversion. The latter part of the session takes volunteers from the audience and examines their web sites live to provide general feedback about changing them to improve visitor conversion.
Moderator:
Matt Van Wagner, President, Find Me Faster
Speaker:
Melissa Burdon, Conversion Analyst, Future Now
Gord Hotchkiss, President and CEO, Enquiro
Michael Sack, Executive Vice President & Chief Technology Officer, Inceptor

Forums & Clinics Track
Search Advertising Clinic

This clinic will examine actual ads and landing pages offered up by volunteers from the audience, suggesting changes that may improve clickthrough and conversion.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Dave Carberry, Director of Search Marketing, Advertising.com
Jason Dailey, Search Media Strategist, MSN
Allan Dick, General Manager, Vintage Tub & Bath
Chantal Rossi, Ad Sales Account Representative, Google Canada

2:30pm - 3:00pm Afternoon Refreshment Break
3:00pm - 4:15pm Attendees may choose to attend one of the three sessions offered during this time.

Organic Track
Fun With Dynamic Sites

Web pages or product listings stored in a database or a dynamic page assembly system can be "invisible" to crawler-based search engines. Discover solutions to this problem and the other unique issues that need to be considered by those running dynamic web sites. In addition, discover why dynamic sites needn't be a problem but a benefit when dealing with search engines.
Moderator:
Chris Sherman, Executive Editor, SearchEngineWatch.com
Speakers:
Mikkel deMib Svendsen, CTO, RedZoneGlobal
Jake Baillie, President, TrueLocal
Krista Lariviere, CEO, Hot Banana

Search Advertising Track
Measuring Success Case Studies & Tactics

Come hear real life examples of how companies are measuring their success with search engine marketing, either through use of particular tools or certain types of tactics.
Moderator:
Greg Jarboe, President and Co-Founder, SEO-PR
Speakers:
Patricia Brusha, Co-Founder, A Couple of Chicks Marketing
Brendan Kerin, CEO, SitePosition
Jens Thraenhart, Executive Director, Marketing Strategy & CRM, www.Canada.travel
Andrew Weatherwax, Vice President, Global Strategies International

Forums & Clinics Track
Search Ad Buyers Forum

What's new in the world of paid listings and other search advertising programs? Get an update from our panel of ad buyers, with plenty of time for Q&A; and audience participation in sharing tips, concern and solutions. NOTE: This session is designed for those experienced in buying search engine advertising. If you are new to search advertising, be sure to have attended Search Advertising 101 on Day 1.
Moderator:
Andrew Goodman, Principal, Page Zero Media Inc.
Speakers:
Kevin Lee, Executive Chairman and Co-Founder, Did-it.com
Eric Morris, Account Executive, Google Canada
Jennifer Slegg, Owner, JenSense.com
Paul Vallez, Director of Search Advertising Products, Ask.com

4:15pm - 4:30pm Session Interval
4:30pm - 5:45pm Attendees may choose to attend one of the three sessions offered during this time.

Organic Track
My SEM Toolbox

Several search marketers share a variety of tools and services they find useful in performing SEO and SEM.
Moderator:
Mikkel deMib Svendsen, CTO, RedZoneGlobal
Speakers:
Ken Jurina, President and CEO, Epiar Inc.
Alan K'necht, President, K'nechtology Inc.
Kristopher B. Jones, President and CEO, pepperjamSEARCH.com
Matthew Bailey, President, Site Logic Marketing
David Szetela, Founder, Clix Marketing

Search Advertising Track
Shopping Search: Opportunities & Tactics

Learn how content from your ecommerce or merchant site can -- and should! -- be included in shopping search engines, both in the US and Canada. Also an opportunity to learn more about various shopping search engines and pose questions directly to representatives from them.
Moderator:
Ian McAnerin, CEO, McAnerin Networks Inc.
Speakers:
Clark Johannson, ShopToIt.ca
Adam Jewell, Director of Search Engine & Affiliate Marketing, NetPlus Marketing, Inc.
Stephanie Leffler, President & General Manager, MonsterCommerce, LLC

Forums & Clinics Track
Site ECG

How's your site doing with the search engines? In this session, we go beyond looking at rankings to other ways of measuring whether you have a healthy search heartbeat. Consider it competitive intelligence on yourself!
Moderator:
Elisabeth Osmeloski, SEM Consultant
Speakers:
Rand Fishkin, CEO, SEOmoz.org
Anne Kennedy, Managing Partner, Beyond Ink
Joseph Morin, President, Boost Search Marketing



Click to view Day 1 Agenda
Conference at a Glance

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*This agenda subject to change






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