Yahoo! UK & Ireland is a subsidiary of Yahoo! Inc., the No. 1 Internet brand globally and the most trafficked internet destination worldwide. Yahoo! provides online products and services essential to consumers' lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world.
Yahoo! Search Marketing's search-based products and tools help businesses connect with highly motivated customers online. Potential customers can be reached as they are searching for your business with Yahoo! Search Marketing's Sponsored Search - it allows you to bid for placement in search results on relevant terms to your business, only paying when a consumer clicks through to your site.
Reaching over 80% of the UK's Internet users, Yahoo! Search Marketing's search results are available in 12 European markets, the U.S., Canada, Asia and Australia and are distributed to tens of thousands of sites, including Wanadoo, Lycos, MSN and Yahoo! - representing the largest Pay-For-Performance search and advertising network on the Internet.
* Nielsen//NetRatings 2005