The Premier Event for Search Engine Marketing & Optimization
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 May 31-June 2, 2006 • Business Design Centre • London, UK

			
Event Hours:
Registration Hours
May 31: 7:30am - 5:30pm (Conf. Only)
June 1: 8am - 6:45pm (Conf. & Expo)
June 2: 8am - 3pm (Conf. & Expo)
Conference Hours
May 31: 9am - 5:45pm
June 1: 9am - 5:45pm
June 2: 9am - 4:15pm
Exhibit Hall Hours
June 1: 10am - 6:45pm
June 2: 10am - 3pm

Premier Plus Sponsors:
MSN
Yahoo!
Premier Sponsor:
WebSideStory
Media Sponsors:
B2B Marketing
Financial Marketing
Marketing
Analyst Sponsor:

Official News Distribution Service:
Business Wire
VPO
The Official SES Internet Radio Station:
WebmasterRadio.FM
Hosted By:
Search Engine Watch
ClickZ

CONFERENCE AT A GLANCE
See below for explanation of 4 STAR RATED!, NEW! & other notations

Agenda - May 31, 2006
7:30am - 5:30pm Registration
8:00am - 9:00am Morning Coffee
Tracks Fundamentals Track Advanced Track Targeting Europe Track
9:00am - 10:30am Introduction To Search Engine Marketing
4 STAR RATED!

FOCUS: Both
SKILL: Basic
SEM Campaign & Project Management
NEW!

FOCUS: Ads
SKILL: Advanced
The European Search Landscape
4 STAR RATED!

FOCUS: Both
SKILL: Any
10:30am - 11:00am Morning Coffee Break
11:00am - 12:00pm Search Engine Friendly Design
4 STAR RATED!

FOCUS: Organic
SKILL: Basic
Auditing Paid Listings & Clickfraud Issues
4 STAR RATED!

FOCUS: Ads
SKILL: Advanced
European Search Marketing Case Studies
4 STAR RATED!

FOCUS: Both
SKILL: Any
12:00pm - 1:15pm Networking Lunch
1:15pm - 2:30pm Search Advertising 101
4 STAR RATED!

FOCUS: Ads
SKILL: Basic
Searcher Behavior Research Update
NEW FOR LONDON!

FOCUS: Both
SKILL: Advanced
Multi-Country Campaign Management
4 STAR RATED!

FOCUS: Both
SKILL: Advanced
2:30pm - 3:00pm Afternoon Break
3:00pm - 4:15pm Search Term Research & Targeting
4 STAR RATED!

FOCUS: Both
SKILL: Any
Competitive Research
4 STAR RATED!

FOCUS: Both
SKILL: Advanced
Targeting Search Ads By Demographics & Behavior
NEW!

FOCUS: Ads
SKILL: Advanced
4:15pm - 4:30pm Session Interval
4:30pm - 5:45pm Creating Compelling Ads
NEW FORMAT!

FOCUS: Ads
SKILL: Any
Organic Listings Forum
4 STAR RATED!

FOCUS: Organic
SKILL: Advanced
European Shopping Search: Opportunities & Tactics
4 STAR RATED!

FOCUS: Ads
SKILL: Any
 
Agenda - June 1, 2006
Expo Hall Hours: 10am-6:45pm
8:00am - 6:45pm Registration
8:00am - 9:00am Morning Coffee
9:00am - 9:45am Keynote Address - Danny Sullivan
4 STAR RATED!

FOCUS: Both
SKILL: Any
9:45am - 10:15am Morning Break
Tracks Fundamentals Track Search Advertising Track Vertical Search Issues Track
10:15am - 11:45am Successful Site Architecture
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Perfecting Paid Listings
4 STAR RATED!

FOCUS: Ads
SKILL: Advanced
Local Search Marketing Tactics
NEW!

FOCUS: Both
SKILL: Any
11:45am - 1:00pm Networking Lunch
1:00pm - 2:15pm Link Strategies
4 STAR RATED!

FOCUS: Both
SKILL: Any
Landing Page Testing & Tuning
NEW!

FOCUS: Both
SKILL: Any
RSS, Blogs & Search Marketing
4 STAR RATED!

FOCUS: Organic
SKILL: Any
2:15pm - 2:45pm Break
2:45pm - 4:00pm Fun With Dynamic Sites
NEW FOR LONDON!

FOCUS: Organic
SKILL: Advanced
Ad Management Case Studies
4 STAR RATED!

FOCUS: Ads
SKILL: Advanced
Video & Podcast Search
NEW!

FOCUS: Organic
SKILL: Any
4:00pm - 4:30pm Afternoon Refreshment
4:30pm - 5:45pm Writing For Search Engines
4 STAR RATED!

FOCUS: Both
SKILL: Basic
Search Advertising Forum
4 STAR RATED!

FOCUS: Ads
SKILL: Advanced
News Search SEO
NEW FOR LONDON!

FOCUS: Organic
SKILL: Any
5:45pm - 6:45pm Networking Reception in the Exhibit Hall
 
Agenda - June 2, 2006
Expo Hall Hours: 10am-3pm
8:00am - 3:00pm Registration
8:00am - 9:00am Morning Coffee
Tracks Organic & Legal Track Advertising & Tactics Track Improve Me Track Financial Services Search Marketing Track
9:00am - 10:15am Meet the Crawlers
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Ad Agencies & Search
NEW!

FOCUS: Both
SKILL: Any
Link Building Forum
NEW!

FOCUS: Organic
SKILL: Any
Introduction To Search Engine Marketing
10:15am - 10:45am Morning Coffee Break
10:45am - 12:00pm Public Relations Via Search Engines
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Branding & Search
NEW FOR LONDON!

FOCUS: Both
SKILL: Any
Search Advertising Clinic
4 STAR RATED!

FOCUS: Ads
SKILL: Any
Searchonomics: The Economics of Search Marketing
12:00pm - 1:15pm Networking Lunch
1:15pm - 2:30pm Practical Copyright & Trademark Guidance for Webmasters and SEMs
4 STAR RATED!

FOCUS: Both
SKILL: Any
Search Head Or Search Tail? Getting The Mix Right
NEW!

FOCUS: Ads
SKILL: Advanced
Site Clinic
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Search Marketing for Financial Services: Case Studies
2:30pm - 3:00pm Afternoon Break
3:00pm - 4:15pm My SEM Toolbox
4 STAR RATED!

FOCUS: Both
SKILL: Any
Measuring Success Case Studies & Tactics
4 STAR RATED!

FOCUS: Both
SKILL: Any
Site ECG
4 STAR RATED!

FOCUS: Organic
SKILL: Any
SEM & Financial Services Roundtable
4:00pm - 4:15pm   Break
4:15pm - 5:15pm   Financial Services Site Clinic


NOTATIONS GUIDE

4 STAR RATED sessions are those that were evaluated as good or excellent by attendees at previous conferences.

NEW! are sessions not previously held at Search Engine Strategies or which feature substantially new content or changes from any previous show.

FOCUS: Search engines have both "organic listings" that are generally free in nature and "paid listings." Sessions with an ORGANIC focus are designed for those who wish to do better in "natural" or "organic" listings. Sessions with a AD focus deal especially with paid ad listings. Also see the Session Planner page, which has itineraries for those specifically interested in sessions about organic or paid listings.

SKILL: BASIC sessions are especially suitable for those new to search engine marketing, though even advanced people might find them helpful. ADVANCED sessions are for those who already have some experience with search engine marketing. They are not designed for beginners. Also see the Session Planner page, which has itineraries for those who are basic versus advanced. ANY sessions are those suitable for any skill level. They generally feature some introductory presentations, with more advanced topics covered during Q&A.;


For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at (203) 662-2976.

For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203-662-2857.



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