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Organic & Legal Track
Meet the Crawlers
Representatives from major crawler-based search engines discuss their services and take questions from attendees.
Moderator:
Andrew Goodman, Principal, Page Zero Media Inc.
Speakers:
Peter Linsley, Ask.com
John Riccardi, Product Manager, Yahoo! Search, Europe
Aaron D'Souza, Software Engineer, Google Inc.

Advertising & Tactics Track
Ad Agencies & Search
As search continues to get hot, are ad agencies missing out on one of the most important online advertising venues going? Some ad agencies are now acquiring SEM firms to enlarge their portfolio of services. Others continue to outsource. Some may still not tap into search at all. This session explores what agencies may need to consider as the search space grows and how to ensure they aren't falling behind.
Moderator:
Chris Sherman, Executive Editor, SearchEngineWatch.com
Speakers:
Jonathan Beeston, Managing Director, Mindshare Interactive
Vivek Bhargava, Director, Communicate2
Dean Harvey, Director, Spannerworks
Simon Norris, Periscopix

Improve Me Track
Link Building Forum
This interactive session takes volunteers from the audience and examines their questions about link building by going live to the web to seek answers and examples.
Moderator:
Jake Baillie, President, TrueLocal
Speakers:
Rand Fishkin, CEO, SEOmoz.org
Ken McGaffin, Internet Marketing Consultant, LinkingMatters
Douwe Osinga, Software Engineer, Google Inc.
Nathan Wood, Ask.com

Financial Services Search Marketing Track
Introduction To Search Engine Marketing
What are the major search engines? How can their editorial listings send you "natural" or "organic" traffic for free through search engine public relations or search engine optimization efforts? How can you purchase top rankings or placement through search engine advertising opportunities? This must-attend session for beginners provides an overview of key concepts.
Speaker:
Danny Sullivan, Editor, SearchEngineWatch.com

Organic & Legal Track
Public Relations Via Search Engines
Many people rely on news search engines for information. Understanding how these operate is as vital to a PR campaign as understanding how to contact "real-world" reporters. In addition, how can you influence paid and unpaid listings to ensure the right message about your company is getting out, especially if others are employing them to hurt your image?
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Susan Hallam, Managing Director, Hallam Communications Ltd
Greg Jarboe, President and Co-Founder, SEO-PR
Matt Paines, Managing Director, XSEO Ltd

Advertising & Tactics Track
Branding & Search
What impact does search have on branding? This session look at the role of search in building brand, as well as how branding can support search.
Moderator:
Rebecca Lieb, Executive Editor, the ClickZ Network
Speakers:
Cam Balzer, Director of Search Strategy, Performics, Inc.
Seb Bishop, President and CMO, MIVA
Martin Child, VP Sales & Marketing, Yahoo! Search Marketing, Europe
Mark Rogers, CEO, Market Sentinel

Improve Me Track
Search Advertising Clinic
This clinic will examine actual ads and landing pages offered up by volunteers from the audience, suggesting changes that may improve clickthrough and conversion.
Moderator:
Jennifer Slegg, Owner, JenSense.com
Speakers:
Pete Brown, Maximizer Team Lead, Google Inc.
Tor Crockatt, Global Editorial Director, MIVA
Andrew Goodman, Principal, Page Zero Media Inc.

Financial Services Search Marketing Track
Searchonomics: The Economics of Search Marketing
How is money being spent and earned in search marketing? How are firms budgeting for search advertising and organic search optimization campaigns? What kinds of returns are achievable? How does one find a reputable search marketing agency, and what does it cost to hire such a firm? These and other questions related to the costs and returns of search marketing are explored in this panel.
Moderator:
Chris Sherman, Executive Editor, SearchEngineWatch.com
Speakers:
TBA

Organic & Legal Track
Practical Copyright & Trademark Guidance for Webmasters and SEMs
Your competitor is bidding on your trademarked name. Some splogger is profiting off of your copyrighted work via RSS ("really simple stealing"). And now image search has enabled the proverbial "kid in his basement" to rip off your high-end web designs. What's a law abiding netizen to do? Come find out from our panel of experts in this highly interactive session.
Moderator:
Chris Sherman, Executive Editor, SearchEngineWatch.com
Speakers:
Silas Brown, Solicitor, Briffa
Ammon Johns, SEO Director, The Search Works
Andrew Woolley, Solicitor, Woolley & Co.

Advertising & Tactics Track
Search Head Or Search Tail? Getting The Mix Right
The "head" of the search query stream are those terms that get tons and tons of traffic. Many people go after them for the traffic, only to later discover that with popularity can be a lack of focus and conversion issues. The "tail" of the stream are those queries that may involve only a few visitors per month, but highly focused visitors that convert well. The downside to the tail is that while the traffic overall can be substantial, you've still got to cover a huge number terms, requiring a different strategy than going after a few head terms. This session looks at ways to get the best of both heads and tails.
Moderator:
Julian Smith, Analyst, JupiterResearch
Speakers:
Marco Corsaro, Managing Director, 77 Agency
Barry Lloyd, CEO, MakeMe Top
Tony Macklin, VP European Product Management, Ask.com
Andy Mindel, Managing Director, Wordtracker

Improve Me Track
Site Clinic
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines. It repeats at different times during the show. Attend whatever session is most convenient!
Moderator:
Elisabeth Osmeloski, SEM Consultant
Speakers:
Jake Baillie, President, TrueLocal
Christine Churchill, President, KeyRelevance
David Naylor, SEO, Bronco

Financial Services Search Marketing Track
Search Marketing for Financial Services: Case Studies
Search marketing for financial services firms poses unique challenges, ranging from active, skilled competitors to regulatory and legal issues. This session features real-life examples from firms that have deployed successful search marketing campaigns throughout the U.K. and Europe.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Michael Lynch, e-Commerce Manager, Kwik Fit Financial Services
Bigmouthmedia

Organic & Legal Track
My SEM Toolbox
Several search marketers share a variety of tools and services they find useful in performing SEO and SEM.
Moderator:
Mikkel deMib Svendsen, CTO, RedZoneGlobal
Speakers:
Thomas Bindl, Search Strategy Manager, QUISMA
Nick Ellsom, Diffiniti
Kristjan Mar Hauksson, Director of Internet Marketing, Nordic eMarketing
Ammon Johns, SEO Director, The Search Works
Matt Paines, Editor, XSEO

Advertising & Tactics Track
Measuring Success Case Studies & Tactics
Come hear real life examples of how companies are measuring their success with search engine marketing, either through use of particular tools or certain types of tactics. Last part of session offers Q&A; with measuring tool vendors.
Moderator:
Julian Smith, Analyst, JupiterResearch
Speakers:
Sara Andersson, Search Strategist Europe, Global Strategies International
Dixon Jones, Receptional.com
Q&A; Speakers:
Conrad Bennett, WebTrends
Brian Clifton, Head of Web Analytics, Europe, Google
Stephen Turner, CTO, ClickTracks.com

Improve Me Track
Site ECG
How's your site doing with the search engines? In this session, we go beyond looking at rankings to other ways of measuring whether you have a healthy search heartbeat. Consider it competitive intelligence on yourself!
Moderator:
Christine Churchill, President, KeyRelevance
Speakers:
Joseph Morin, President, Boost Search Marketing
Rand Fishkin, CEO, SEOmoz.org
Anne Kennedy, Managing Partner, Beyond Ink

Financial Services Search Marketing Track
SEM & Financial Services Roundtable
This moderator-led session features search marketing experts who are actively involved in running campaigns for financial services firms, sharing tips, tools, techniques. The audience is also encouraged to raise questions and hear advice from other attendees.
Moderator:
Chris Sherman, Executive Editor, SearchEngineWatch.com
Speakers:
TBA