SEMphonic is a leading tool-independent web and search engine marketing analytics consultancy. Founded in 1997 and based in the San Francisco area, SEMphonic's clients have included some of world's largest, most complicated and sophisticated web sites.
Our customers run a wide variety of web analytic solutions and PPC tools - tools like WebSideStory's HBX, Omniture's SiteCatalyst, Google Analytics, Webtrends, Clicktracks and more. We believe that practitioners with the deepest knowledge of web analytics are most likely to get the maximum value from a tool. Our experience across tools gives us a deeper and better appreciation of how web analytics can be done. It's our focus on helping develop our clients' business that has led us to new tools and new ways of doing business.