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Microsoft adCenter, part of Microsoft Digital Advertising Solutions, powers the paid search advertising service. Microsoft adCenter improves advertising performance and return on investment by providing a high quality audience and advanced targeting tools, and gives advertisers the right tools to manage and control their campaigns for top performance. Microsoft Digital Advertising Solutions encompasses a robust set of global advertising products and services that effectively connect advertisers with their target audiences across multiple digital touch points, including PCs, Xbox consoles, web-enabled phones and PDAs.
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