Search Marketing Manager,
Liana "Li" Evans is the search marketing manager at Commerce360 that oversees all natural search optimization efforts for a variety of clients within the company’s portfolio. Since 1999 Liana has been active in the search marketing arena, becoming well versed in all avenues of search marketing, but having a particular focus on natural search and image search. She has also become well versed in areas of the retail industry that are regulated by the FTC. Prior to Liana’s tenure at Commerce360, she helped to design, plan & implement an Internet Retailer 500 company’s efforts into natural search optimization, totally revamping out of date navigation and site architecture, with very successful results. Since 1992 Liana has been active in the technology fields being both a well verse programmer and database programmer/designer, which lends well to her technical expertise in dealing with large scale retail sites and their dynamic nature.
Liana holds a B.A. in Information Systems with a minor in Public Relations from Susquehanna University, and an Associates Degree in Mass Communications/Public Relations from Pennsylvania College of Technology. She currently lives in the Philadelphia suburb of West Chester, PA and runs the search marketing blog Search Marketing Gurus.