Howard Kaplan,
Vice President of Strategic Development,
Future Now, Inc.
Howard currently serves in dual capacities at Future Now. As Vice President of Strategic Development, you’ll likely be pitching Howard on all your reasons why you think your organization is a good fit to engage consulting services, develop partnership opportunities, or to license Future Now developed software tools.
When meeting with clients, he represents Future Now as the Lead Conversion Analyst. This task list includes helping companies remove speed bumps on their conversion paths, providing thought leadership in the space through writing, speaking, and blogging, and expanding the Future Now Conversion Marketing & Technology Practice.
Since the early 90's, Howard’s been there and done that on the web. He was designing Search Engines and engineering Content Management Systems for PriceWaterhouseCoopers’ Global Web Team before they were industry buzzwords, and has first hand knowledge of why b2b exchanges never survived the fall of the Nasdaq- the visitors’ needs were never met.
Howard is a member of the Association for Computing Machinery, a graduate of the Georgia Institute of Technology, and the holder of three Vince Lombardi Trophies. Howard is a contributor to the A Day in The Life of a Persuasion Architect blog.
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