Co-Founder, SiteLab International Inc.
President, Board of Directors, SEMPO (Search Engine Marketing Professional Organization)
Currently serving her second term as President of the Board of SEMPO, Dana Todd is one of the early pioneers in search marketing. She began her career in Search in 1996 with "organic" SEO and search engine keyword banner ads, and was an early adopter of paid search ad auctions in 1998.
Ms. Todd regularly appears as a top–ranked speaker at international conferences and events. She is also one of the original founders of SiteLab, a full service interactive agency based in La Jolla, California. She was elected to be President of SEMPO (the industry´s largest trade organization) in 2005, after having served on the founding Board of Directors. She also serves on the Board of Advisors for YPA and AD:TECH.
Press, industry analysts and technology leaders frequently tap Ms. Todd for her knowledge of the search engine marketplace, particularly paid placement and paid inclusion. She talks candidly about the pros and cons of leading search engine marketing programs, and speaks from experience.
Ms. Todd is Executive Vice President of SiteLab. Her passion for helping clients understand and dominate the search space, while still upholding core branding principles, has helped evolve SiteLab´s methodologies and best practices in Web site development and media buying for business and consumer product clients such as Gateway, TurboTax, WD–40 and AMD.
Ms. Todd started as a newspaper journalist and features editor before switching to advertising. She joined the company in 1996 (then called Bien Logic), and helped spin off SiteLab in 1997. Ms. Todd holds a Bachelor of Journalism in Advertising from University of Georgia.
SiteLab International Inc.
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