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 December 4-7, 2006 • Hilton Chicago • Chicago, IL

Your Host—Danny Sullivan

Search Engine Strategies is chaired and programmed by the recognized authority on search and search engine marketing, Danny Sullivan. Since 1996, Danny has been helping webmasters, marketers, and everyday Web users understand how search engines work and how to profit from them. Danny is the founder of, widely recognized as the first and leading source of information on search marketing.

Who should attend?
Online marketers

• SEM professionals

• Media planners and buyers

• Webmasters

• Direct marketers

• Interactive agency professionals

• E-commerce managers

• Web business owners

Event Hours:

Registration Hours
Dec 4: 7:30am – 5:30pm
Dec 5: 8:00am – 7:00pm
Dec 6: 8:00am – 6:30pm
Dec 7: 8:00am – 12:30pm

Conference Hours
Dec 4: 9:00am – 5:30pm
Dec 5: 9:00am – 5.45pm
Dec 6: 9:00am – 6:30pm
Dec 7: 9:00am – 1:45pm

Expo Hall Hours:
Dec 5: 10:00am – 7:00pm
Dec 6: 10:00am - 4:00pm

Dec 8: 8:00am – 5:00pm

Premier Sponsors:

Microsoft Ad Center
Media Sponsors:
webmaster radio logo
target Marketing Logo
Business to Bussines
Search Marketing
Creative Weblogging
Official News Distribution Service:
Business Wire VPO
Association Sponsors :
Web Analytics logo
email experience council logo
association sponsor
Hosted By:
Search Engine Watch

Some of the organizations that have sent delegates to previous SES events:

Adobe Systems, Inc
Alaska Tour & Travel
Allstate Insurance
American Airlines
American Greetings Interactive
American Heart Association
Auto Europe
Bank Of America
Budget Truck Rental
Cathay Pacific Airways
Charles Schwab & Co
Circuit City
CNet Networks
Coca-Cola Enterprises
Countrywide Home Loans
Deloitte & Touche Llp
Deutsche Bank
Edison Group
Ernst & Young
First Franklin Financial Corp
Fujitsu America, Inc.
Goldman Sachs
H&R Block Mortgage
Hallmark Flowers
Harpercollins Publishers
Intel Corporation
JP Morgan Chase
Mckinsey & Company
Mitsubishi International
MTV Networks
Office Depot
Oracle Corp
Qwest Communication
Royal Bank Of Canada
Sony Pictures
Sun Microsystems
The Children's Place
The Vermont Country Store
Walt Disney Internet Group
Washington State University
Wells Fargo

Agenda* - Monday, December 4, 2006
Day 1 - Conference

9:00am - 10:30am

Attendees may choose to attend one of the five sessions offered during this time.

Fundamentals Track
Introduction To Search Engine Marketing
What are the major search engines? How can their editorial listings send you "natural" or "organic" traffic for free through search engine public relations or search engine optimization efforts? How can you purchase top rankings or placement through search engine advertising opportunities? This must-attend session for beginners provides an overview of key concepts.
Danny Sullivan, Founder and Editor-in-Chief,

Multimedia Track
Video Search Optimization
Producing video content? There are video search engines that specialize in gathering up your video and making it available to searchers seeking such content. This session looks at how to make your video more visible in these specialized services.
Chris Sherman, Executive Editor, President of Searchwise
Eric Papczun, Director of Natural Search, Performics
Jon Leicht, Web Marketing Manager, Intuit
Gregory Markel, Founder/President, Infuse Creative, LLC

Advanced Advertising Track
Compare & Contrast: Ad Program Strategies
The major search ad networks all operate differently, sometimes radically so. This session looks at some of the key differences between them and how to make these as painless as possible or even work to your advantage.
Detlev Johnson, VP, Director of Consulting, Position Technologies
Mona Elesseily, Internet Marketing Strategist, Page Zero Media
Brad Geddes, Director of Search,
Kevin Lee, Executive Chairman and Co-Founder,
Brad Byrd, Vice President, NewGate

SEM Firm Track
Business Issues For the small SEM Shop
It started out small and slow, but now your business is ramping up fast. An email agreement for work no longer seems safe. Is it time for formal contracts? If so, what do you put in them? And does billing hourly still make sense as you better understand the long-term value of your service? What do you do when a client wants in house training? In this session, advice from those who've dealt with these and similar questions and come through to success.
Anne Kennedy, Managing Partner, Beyond Ink
Anne Kennedy, Managing Partner, Beyond Ink
Todd Friesen, Director of Search Engine Optimization, Range Online Media
Ken Jurina, President and CEO, Epiar Inc.
Jessie Stricchiola, Founder, Alchemist Media Inc.

Sponsored Session
Vendor Spotlight
Join us for a comprehensive look at the latest trends, tools and technologies that are shaping the interactive marketplace.  Our vendor spotlight panel discussion will provide you with the time you need to discuss these products and pick some of the best brains in the industry for solutions. You can´t get better advice than this!
Matt McGowan, VP of Marketing, Incisive Media
Marc Barach, Chief Marketing Officer, Ingenio, Inc.
Sage Lewis, Founder and President,
Heiko Rauch, Co-Founder and CFO, Zanox
Allen Hammock, Product Marketing Manager, LookSmart

10:30am - 11:00am Morning Coffee Break
11:00am - 12:30pm

Attendees may choose to attend one of the five sessions offered during this time.

Fundamentals Track
Search Term Research & Targeting

The bedrock to success with search engines is understanding which search terms to target. Fail in that and your audience may never find you. This session covers ways to undertake search term research that is crucial to succeeding with your search engine marketing efforts, whether that be via free or paid listings.
Detlev Johnson, VP, Director of Consulting, Position Technologies
Christine Churchill, President, KeyRelevance
Dan Thies, President, SEO Research Labs

Multimedia Track
Meet The Video Search Engines
Learn more about video search, how it operates and where it may be going during this panel of representatives from video search engines.
Chris Sherman, Executive Editor, President of Searchwise
David Clarke, VP for Business Development, SearchForVideo
Suranga Chandratillake, Co-Founder & CTO,blinkx

Dr. Adam Beguelin, Vice President, AOL Video Search
David Ives,TVEyes

Advanced Advertising Track
Ads In A Quality Score World
More and more, ranking well in paid search listings is less about how much you pay and more about the "quality" of your ad campaign. But what goes into making up your quality score? In this panel, a closer look at quality factors and tips on increasing the perceived relevancy of your campaigns.
Danny Sullivan, Search Analyst, Calafia Consulting
Jonathan Mendez, Partner, OTTO Digital
Joshua Stylman, Managing Partner, Reprise Media
Andrew Goodman, Principal, Page Zero Media

SEM Firm Track
Business Issues For The Big SEM Shop
Should you do rev share? Bill on percentage of ad spend? How do you deal with existing ad agencies? Should you expand to cover more than search, if there's client demand? How do you keep good employees from leaving? This session explore these and other issues facing the medium-to-large SEM firm.
Anne Kennedy, Managing Partner, Beyond Ink
Alan Rimm-Kaufman, President, Rimm-Kaufman Group Llc
David Williams, Chief Strategist and Co-Founder, 360i
Peter Hershberg, Managing Partner, Reprise Media

Sponsored Session
Sponsored by Google
Drive traffic to your site with Google
Looking for ways to improve traffic to your site? Perhaps you're interested in knowing what the top drivers are to your site? Or how Google sees your site? Maybe you're looking for ways to add additional content or functionality to your site? If these sound like questions you've asked, come learn what Google has to offer. In this panel, you will learn about some Google services that will help drive traffic to your site. Even if you're familiar with these products, hear tips and advice directly from the experts.
Jessica Ewing, Product Manager, Google Gadgets
Vanessa Fox, Product Manager, Google Webmaster Tools
Shashi Seth, Lead Product Manager, Google, Inc.

12:30pm - 2:00pm

       Networking Lunch –
Birds of a Feather Seating Available


Bird Of A Feather Tables: Looking to meet those with common interests, such as people who work with non-profit sites, retailing sites, who are in the B2B space or those who run SEM firms? The Birds Of A Feather tables at the networking lunch offer an opportunity for this. Some tables are premarked with networking areas of interest. Just grab a seat, and you'll be among kindred spirits. Did we miss a topic? Sit at any unmarked table, then use the provided materials to set up your own birds of a feather area.

12:45pm - 1:45pm Lunch With Google Webmaster Central

Come learn about the special tools and support that Google Webmaster Central offers to publishers, from error reporting, to page submission, to statistics and more. The team will explore some common site crawling and indexing issues, plus there's plenty of time for questions.
Danny Sullivan, Founder and Editor-in-Chief,
Vanessa Fox, Product Manager, Google, Inc.
Amanda Camp, Software Engineer, Google, Inc.
Trevor Foucher,  Member of Technical Staff, Google, Inc.
Adam Lasnik, Search Evangelist, Google, Inc.
Evan Roseman, Software Engineer, Google, Inc.
Maile Ohye, Support Engineer, Google, Inc.

2:00pm - 3:30pm Attendees may choose to attend one of the five sessions offered during this time.

Fundamentals Track
Search Engine Friendly Design
How can you build a web site from the ground up that pleases both crawler-based search engines and your visitors? Discover how "search engine friendly" design can tap into free traffic from search engines. This session is especially suited for beginners who need an overview of important design issues to keep in mind. More technical design issues are covered in the Successful Site Architecture session on Day 2.
Detlev Johnson, VP, Director of Consulting, Position Technologies
Shari Thurow, Webmaster/Marketing Director,

Multimedia Track
Podcast & Audio Search Optimization
More and more people are "podcasting," on-demand radio-like shows people can listen to on MP3 players or their computers. This session looks at various search engines specifically for podcasts and how to best get your audio content found through them.
Chris Sherman, Executive Editor, President of Searchwise
Amanda Watlington, Ph.D., APR, Searching for Profit
Rick Klau, Vice President of Publisher Services, FeedBurner
Daron Babin, CEO,  Webmaster Radio
David J. Ives, Founder, President and Chief Executive Officer, TVEyes

Advanced Advertising Track
Putting Search Into The Marketing Mix
Search marketing should be considered as an essential part of any overall marketing campaign, online and off. In this session, we look at successes from considering search from the very beginning, failures that result if this is not done and how other marketing can also help search.
Misty Locke, President & Co-Founder, Range Online Media
Kelly Graziadei, Director of Channel Strategy and Development, Yahoo! Search Marketing
Massimo Burgio, Co-Chair, Global Committee, SEMPO
Curtis Dueck, Account Manager, Epiar
Mark-Hans Richer, Director of Pontiac Marketing, General Motors

SEM Firm Track
Working With Ad Agencies
Despite the acquisitions, there remain plenty of pure play SEM shops that stand independent from traditional ad agencies. This session looks at how SEM firms can survive and thrive in the ad agency world through partnerships, coexisting and other means.
Danny Sullivan, Search Analyst, Calafia Consulting
Sara Holoubek, Free Agent Consultant
Janet Driscoll Miller, Lead Search Strategist President and CEO, Search Mojo
Peter Hershberg, Managing Partner, Reprise Media
Scott Orth, Executive Director, Selytics, Inc.
Q&A Speakers:
Todd Malicoat, Independent Search Engine Marketing Consultant, Stuntdubl
David Wallace, Founder and CEO, SearchRank

Clickz Session
ClickZ Forum: Ads Beyond Search
Search Engine Strategies is firmly focused on search. That's what our attendees love! But we know that search marketers are also interested in ads beyond search. Search Engine Watch's sister site ClickZ is the source for all aspects of interactive marketing. In this session, ClickZ editors and columnists fill you in on new and interesting developments in the space, with plenty of time for questions and discussion.
Rebecca Lieb, Executive Editor, The ClickZ Network, division of Incisive Media
Sam Cannon, Group Creative Director, Organic, Inc.
Scott Meyer, President and CEO,, NYT Company
Ann Freccero, Marketing, Organic, Inc.
Brooke Nanberg, Executive Creative Director, Avenue A | Razorfish

3:30pm - 4:00pm
Afternoon Break
Refreshment Break
4:00pm - 5:30pm Attendees may choose to attend one of the five sessions offered during this time.

Fundamentals Track
Search Advertising 101
Paid placement is a form of search advertising that provides a top ranking in return for payment. Every major search engine offers a paid placement program. Learn what's available in this session that is especially geared toward beginners, with details on programs from major providers and advice on how to succeed.
Dana Todd, Founding Partner, SiteLab International, Inc
Matt Van Wagner, President, Find Me Faster

Multimedia Track
CANCELED - Meet the Podcast & Audio Search Engines
Learn more about podcast and audio search and pose questions to this panel of representatives from podcast and audio search engine.

Advanced Advertising Track
Ad Testing: Research & Findings
Have you been doing deep testing of your ad campaigns? Fear not -- the panel in this session has and will be sharing tips you might want to try yourself. How important are headlines, descriptions and other elements in your control? How do consumers interact with the ads?
Andrew Goodman, Principal, Page Zero Media
Anton E. Konikoff, Founder and CEO, Acronym Media
Hugh Burnham, Client Services, Online Marketing, Rare Method
Jonathan Mendez, Partner, OTTO Digital
Gord Hotchkiss, President and CEO, Enquiro

SEM Firm Track
Working With Clients
Clients come to you for SEM advice then have a litany of reasons for why the can't implement even the simplest of search engine friendly recommendations. Or, if they do take your advice, the department you're working with gets into a standoff with another one. Or, it turns out the goals they thought they wanted to achieve were the wrong ones. This session looks at issues like these and others, with the aim on how to help you help your clients better. It's also a good opportunity for anyone outsourcing for SEM work to understand how to be a great partner in the process.
Danny Sullivan, Search Analyst, Calafia Consulting
Ed Kim, VP of Client Services, Red Bricks Media
Scott Orth, Executive Director, Selytics, Inc.
Rob Murray, President, iProspect

ClickZ Session
ClickZ Forum: Advertising In Social Media
Social networks, blogs, feeds, tagging, social bookmarking and immersive game environments. It’s Web 2.0, your customers are in control, and the old-fashioned media buy has gone bye-bye. This session examines strategy and looks at case studies of how marketers have successfully promoted brands and products in social media.
Rebecca Lieb, Executive Editor, The ClickZ Network, division of Incisive Media
Bill Flitter, Vice President, Marketing, Pheedo, Inc.
Henry Copeland, Founder, BlogAds
Marc Schiller, CEO and Founder, ElectricArtists, Inc
Gary Stein, Director of Strategy, Ammo Marketing

For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203-295-0052.

For registration help or information, please email our Registration Department at or call 203–295–0050.

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