Nan Dawkins is the founder of RedBoots, an online agency specializing in search engine visibility, Web site conversions, and viral marketing.

Armed with over 20 years experience in marketing communications and public relations, deep roots in conventional advertising methods, and a track record of solid online wins, Ms. Dawkins brings a unique combination of experience to her clients in the retail, business to business and nonprofit sectors.

Ms. Dawkins began her career at J. Walter Thompson/Washington, working on the national advertising campaigns of retail and consumer products accounts such as Burger King and Ford Motor Company. She opened her own agency in the 1980's, where she created many of the initial television ads for Acura automobiles. After earning a Masters Degree in Public Policy at George Washington University, Ms. Dawkins applied her communications experience to the political advocacy field. Her interest in the Internet led her to create one of the first online advocacy campaigns on economic development issues and a virtual community for an international network of women leaders. She launched Redboots in the spring of 2001.

Ms Dawkins' is a frequent speaker on the topic of blogs and viral marketing, search engine public relations, and online fundraising and advocacy. She is an Ironman triathlete and raises money each year for RedBoots' nonprofit clients by competing in extreme endurance sports events.