The Premier Event for Search Engine Marketing & Optimization
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 December 5-8, 2005 • Hilton Chicago • Chicago, IL

Event Hours:
Registration Hours
Dec 5: 7:30am - 5pm (Conf. Only)
Dec 6: 8am - 7pm (Conf. & Expo)
Dec 7: 8am - 6:30pm (Conf. & Expo)
Dec 8: 8am - 12:30pm (Conf. Only)
Conference Hours
Dec 5: 9am - 5:15pm
Dec 6: 9am - 6pm
Dec 7: 9am - 6:30pm
Dec 8: 9am - 1:45pm
Expo Hall Hours
Dec 6: 9:30am - 7pm
Dec 7: 10am - 4pm

Premier Plus Sponsors:

Premier Sponsors:
Bruce Clay Inc
InfoSearch Media
iProspect Search Engine Marketing

Wi-Fi Lounge Sponsor:
Media Sponsors:
DM News
Analyst Sponsor:
Official News Distribution Service:
Business Wire VPO
Hosted By:
Search Engine Watch

Heather Lloyd-Martin
President and CEO
SuccessWorks Search Marketing Solutions, Inc.

Heather Lloyd-Martin is the President of SuccessWorks Search Marketing Solutions Inc. ( and is considered the pioneer of search engine optimization writing. Lloyd-Martin is also the co-chair for the Association for Interactive Marketing's (AIM) Search Engine Marketing Council. Her book, "Successful Search Engine Copywriting: How to Write Prime-Positioned Web Pages, Directory Listings and PPC Ads That Convert Customers Like Crazy," is due to be released in 2003.

Lloyd-Martin specializes in search marketing consulting and training, helping clients gain prime search engine branding and improved site conversions. Her educational focus helps companies create in-house search marketing teams, resulting in increased site ROI as well as seamless integration between corporate marketing and technical departments.

Heather organizes and moderates search marketing workshops for select Direct Marketing Association conferences, including, the Annual Catalog Conference, and the DMA Annual Conference and Exhibition. She is a featured speaker at worldwide Jupiter Media Search Engine Strategies conferences, as well as other top industry conferences such as @d:tech, and Seybold.

Heather was co-moderator of the award-winning Rank Write Roundtable and currently co-moderates TagLine with Detlev Johnson. TagLine is a weekly email newsletter featuring high-level SEO tips for marketers. A popular columnist, Heather's articles have appeared in publications such as, ClickZ, Catalog Success and Entrepreneurs' Business Start-Ups.

A veteran Pacific Northwesterner, Heather enjoys gray rainy days and steaming hot chai lattes. She may be contacted at or (360) 224-6260.

For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.

For registration help or information, please email our Registration Department at or call 203–295–0050.

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