In 2002, at a critical point in the advertising’s evolution, when spending began to proliferate, and search optimization complexities arose, Mr. Churchill launched what promises to be yet another success story. By assembling a group of senor vice president’s from both the search engine world and the online agency world, then infusing them with the best practices from his former post as founder of ad products at Ask Jeeves, he set out to navigate the waters of an emerging $15B Industry (2008) – Search Advertising. Fathom Online’s mantra is to produce superior analytics that give marketers’ the edge over their competition, reduce time spent crunching laborious excel spreadsheets, increasing strategic thought time, and reducing cost per orders / acquisitions.
During his tenure at Ask Jeeves, Mr. Churchill was the visionary responsible for reducing the number of ad units per page view and introducing Ask Jeeves to "paid listings" which is still a main revenue driver for the company and contributed significantly to the company’s recent declaration of profitability. Previous to that he was responsible for growing two Syndication Departments in San Francisco and New York that blossomed to become over 50 internet sites, including: Overture, MSN, Lycos, Findwhat, AT&T;, and About.com. The Syndication Department rose to contribute over one third of Ask Jeeve’s total advertising revenues in 2001 and it remains that way to this day. Originally hired in 2000, Mr. Churchill was brought on board to manage their $40 million online ad budget.
During another notable chapter, Mr. Churchill founded the online media division of USWeb in Sausalito, California and pioneered rich media placement online. Between 1997 and 2000, Mr. Churchill played a role at Left Field and McCann-Erickson, where he developed campaigns for large blue chip corporations such as REI.com, Macy.com, Sun Microsystems, Amazon.com, Sprint IPT and Microsoft.
Backing up to 1994, Mr. Churchill was at the forefront of e-business when he founded his second company at the age of twenty-five, called Alternative Edge, a sporting goods specialty retail business. Mr. Churchill drove three-channel integration between a website, catalog and a brick & mortar. The Alternative Edge grew to a staff of 30 people and was the recipient of two awards in 1995; "Retailer of the Year" and "Small Business of the Year". The company was eventually sold to a large sporting goods company and the Alternative Edge still lives on today.