The Premier Event for Search Engine Marketing & Optimization
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December 5-8, 2005 • Hilton Chicago • Chicago, IL
Event Hours:
Registration Hours
Dec 4: 5pm - 7pm (CONFERENCE & BOOTH PERSONNEL BADGE PICK-UP ONLY)
Dec 5: 7:30am - 5pm (Conf. Only)
Dec 6: 8am - 7pm (Conf. & Expo)
Dec 7: 8am - 6:30pm (Conf. & Expo)
Dec 8: 8am - 12:30pm (Conf. Only) Conference Hours
Dec 5: 9am - 5:15pm
Dec 6: 9am - 6pm
Dec 7: 9am - 6:30pm
Dec 8: 9am - 1:45pm Expo Hall Hours
Dec 6: 9:30am - 7pm
Dec 7: 10am - 4pm
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Agenda* - Tuesday, December 6, 2005 Day 2 - Conference Exhibit Hall Hours: 9:30am - 7:00pm
8:00am - 9:00am
Registration & Morning Coffee
9:00am - 9:30am
Keynote: The Search Marketing Community With search marketing now beginning its second decade, Search Engine Watch editor Danny Sullivan looks at the community that has developed along with the industry and challenges facing it going forward. Speaker: Danny Sullivan, Editor, SearchEngineWatch.com
9:30am - 10:15am
Exhibit Hall Grand Opening
10:15am - 11:30am
Attendees may choose to attend one of the four sessions offered during this time.
Fundamentals Track Fun With Dynamic Web Sites Web pages or product listings stored in a database or a dynamic page assembly system can be "invisible" to crawler-based search engines. Discover solutions to this problem and the other unique issues that need to be considered by those running dynamic web sites. In addition, discover why dynamic sites needn't be a problem but a benefit when dealing with search engines. Moderator: Detlev Johnson, VP, Director of Consulting, Position Technologies Speakers: Mikkel deMib Svendsen, CTO, RedZoneGlobal Laura Thieme, President and Founder, Bizresearch Jake Baillie, Product Manager, TrueLocal
Advertising Track Creating Compelling Ads Getting clicks on your paid listings can be a challenge. You need to compel the consumer to click through, yet your ad must also comply with editorial standards controlling what you can say and even the punctuation you can use. You also want the RIGHT type of click. Choose your words poorly, and the wrong audience will come, costing you money and offering no hope of conversion. This session looks at ways to get the right clicks. NOTE: The session is designed for those who are already familiar with how paid placement works. If you are new, be sure to have attended Search Advertising 101 on Day 1. Moderator: Andrew Goodman, Principal, Page Zero Media Inc. Speakers: Vic Drabicky, Search Strategist, Range Online Media Darren Kuhn, Group Account Director, Resolution Media Harrison Magun, Vice President, Managing Director, Avenue A | Razorfish Search
Networking Lunch - Birds of a Feather Seating Available
Bird Of A Feather Tables: Looking to meet those with common interests, such as people who work with non-profit sites, retailing sites, who are in the B2B space or those who run SEM firms? The Birds Of A Feather tables at the networking lunch offer an opportunity for this. Some tables are premarked with networking areas of interest. Just grab a seat, and you'll be among kindred spirits. Did we miss a topic? Sit at any unmarked table, then use the provided materials to set up your own birds of a feather area.
1:00pm - 2:15pm
Attendees may choose to attend one of the four sessions offered during this time.
Fundamentals Track Writing For Search Engines To please search engines, you need to be using the keywords you want to be found for. However, you also need to write in a way that pleases human visitors. Learn how to do both, a winning combination that brings you visitors and converts them into customers. Toward the end of the session, volunteers from the audience will have their sites reviewed to see how copy could be better crafted to please search engine ranking algorithms as well as human visitors, as time allows. Moderator: Rebecca Lieb, Executive Editor, the ClickZ Network Speakers: Heather Lloyd-Martin, President, North American Division, SuccessWorks International Jill Whalen, Owner, High Rankings
Advertising Track Landing Page Testing & Tuning
Getting someone to click on your search ad is only half the battle. Once visitors arrive, the landing pages you display to them are a crucial component in converting them into buyers. This session looks at ways to test and tweak your landing pages to get that conversion. NOTE: The session is designed for those who are already familiar with how paid placement works. If you are new, be sure to have attended Search Advertising 101 on Day 1. Moderator: Allan Dick, General Manager, Vintage Tub & Bath Speakers: Tim Ash, President, Site Tuners Scott Miller, CEO, Vertster Matthew Roche, Co-CEO, Offermatica
Vertical Search & Issues Track SEM Via Communities, Wikipedia & Tagging
Community-built web sites, the popular Wikipedia and new sites allowing content being shared through "tagging" can be a great way to tap into links and search-driven traffic. This session looks at some services and strategies to tap into them in an appropriate manner. Moderator: Danny Sullivan, Editor, SearchEngineWatch.com Speakers: Jim Boykin, CEO, We Build Pages Internet Marketing Jeff Watts, Search & Community Manager, National Instruments Nick Wilson, Owner, Performancing LLC
News & Blogs Track Meet The News Search Engines
A chance to hear directly from representatives who operate major news search engines about how they operate and pose questions. Moderator: Andrew Goodman, Principal, Page Zero Media Inc. Speakers: Nathan Stoll, Product Manager, Google Chris Tolles, VP, Sales and Marketing, Topix.net
2:15pm - 2:45pm
Session Break
2:45pm - 4:00pm
Attendees may choose to attend one of the four sessions offered during this time.
Fundamentals Track Link Building Basics Discover how search engines rely on link analysis as an important component for rank web pages. Learn also how to increase traffic to your site by building quality links in an appropriate manner. Moderator: Detlev Johnson, VP, Director of Consulting, Position Technologies Speakers: Chris Boggs, Director of Online Marketing, G3 Group Mike Grehan, CEO, Smart Interactive Eric Ward, CEO, EricWard.com
Advertising Track Search Ad Buyers Forum
What's new in the world of paid listings and other search advertising programs? Get an update from our panel of ad buyers, with plenty of time for Q&A; and audience participation in sharing tips, concern and solutions. NOTE: This session is designed for those experienced in buying search engine advertising. If you are new to search advertising, be sure to have attended Search Advertising 101 on Day 1. Moderator: Dana Todd, Founding Partner, SiteLab International, Inc. Speakers: Chris Churchill, President, Fathom Online Misty Locke, President & Co-Founder, Range Online Media Brian Mark, CTO, Toolbarn.com Joshua Stylman, Managing Partner, Reprise Media
Attendees may choose to attend one of the four sessions offered during this time.
Fundamentals Track Successful Site Architecture Learn to successfully architect your site for search engines and how specific page elements and design technologies may impact your ability to gain good organic listings. Covers topics such as directory and file structure, server-side includes (SSIs), 404 error trapping, JavaScript, robots.txt use, frames, secure area usage, and much more. Toward the end of the session, volunteers from the audience will have their sites examined to see how changes could be made to their site architecture and design to increase search engine traffic, as time allows It's highly recommended for those new to search engine marketing to have previously attended the "Search Engine Friendly Design" session on Day 1. Moderator: Barbara C. Coll, CEO, WebMama.com Inc. Speakers: James Jeude, Senior Product Manager, AskJeeves Rajat Mukherjee, Director of Product Management, Yahoo! Derrick Wheeler, Director Search Optimization, Digital Impact, Inc.
Advertising Track Meet The Search Ad Vendors
Representatives from major search engines that sell paid listings and other search advertising discuss new aspects to their programs and answer questions in general from the audience. Moderator: Rebecca Lieb, Executive Editor, the ClickZ Network Speakers: Dan Boberg, Senior Director, Strategic Alliances, Yahoo! Search Marketing Hilary Hoover Keller, Manager, AdWords, Google James Speer, VP Marketing and Products, IAC Advertising Solutions, Ask Jeeves Doug Stotland, Group Product Manager, adCenter, MSN Search
Vertical Search & Issues Track Google Print & The Copyright Debate
The Google Print program seeks to make the world's books searchable. It gets content both by publishers submitting information and also by scanning books in cooperation with library partners. Scanned books that are still in copyright are not published online unless a publisher specifically gives permission. Nevertheless, some publishers feel the act of scanning alone to make a searchable index is a copyright violation and have filed lawsuits to stop the practice. In this session, a look at the issues. Moderator: Jeffrey K. Rohrs, President, Optiem, LLC Speakers: Peter Givler, Executive Director, Association of American University Presses Tom Turvey, Head of Print Partnerships, Google
News & Blogs Track Meet The Blog & Feed Search Engines A chance to hear directly from representatives who operate major blog and feed (RSS/Atom) search engines about how they operate. Plenty of time to ask questions after short presentation. Moderator: Detlev Johnson, VP, Director of Consulting, Position Technologies Speakers: Scott Johnson, Founder and CTO, Feedster Kaushal Kurapati, Senior Product Manager of Search, Ask Jeeves Nathan Stoll, Product Manager, Google Bob Wyman, CTO and Co-founder, PubSub Jeremy Zawodny, Technical Yahoo!, Yahoo! Inc.
For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.
For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.
